01
Scope, evidence and what we measured
What we measured
Verification
AppGrowing MCP endpoints used
Tasty Travels
Gossip Harbor
Travel Town
02
Five findings that frame the rest of the report
03
Portfolio scale and format mix
In-market creatives (88 days)
8,024
Tasty Travels
43,693
Gossip Harbor
504
Travel Town
Format mix in the exposure-heavy tail (top 100 by impressions)
04
Lifespan and reuse — two separate decisions
| Metric (top 12 by impressions) | Tasty Travels | Gossip Harbor | Travel Town |
|---|
What the spread means operationally
05
Channel distribution — networks, with different seating
Tasty Travels
Gossip Harbor
Travel Town
Channel–creative matching
06
Country distribution — broadcast, focus, or long tail
07
Video length — three different rhythms
08
Monthly volume — three different lifecycles
Tasty Travels
Gossip Harbor
Travel Town
Stage
Tasty Travels
9,790 → 18,410
65%
Stage
Gossip Harbor
16,318 → 47,245
97%
Stage
Travel Town
1,244 → 753
37%
09
Four creative directions in the field
10
Strategy structure — the mind map
11
How to read this report — the four-stage chain
12