AppGrowing Global · 2025-10-16 ~ 2026-10-15

一部竖屏短剧的全球投放:欧洲铺量、Meta 出爆款、韩国跑峰值

One Vertical Micro-Drama Around the World: Europe for volume, Meta for hits, Korea for the peak

세로형 숏드라마의 글로벌 집행: 유럽=물량, Meta=히트, 한국=피크

Spoonlabs, Inc.(韩国)· 品牌 Vigloo - Premier Short Dramas · 曝光 / 广告数 / 素材数 / 地区全部重新核对
Spoonlabs, Inc. (South Korea) · Brand: Vigloo - Premier Short Dramas · exposure / ads / creatives / regions fully re-checked
Spoonlabs, Inc.(한국) · 브랜드: Vigloo - Premier Short Dramas · 노출/광고/소재/지역 전면 재검증

01 概要

01 Summary

01 요약

这一版把曝光、广告数、素材数、地区分布全部重新拉了一遍,时间范围是 2025 年 10 月 16 日到 2026 年 10 月 15 日整整一年,品牌是韩国的 Vigloo - Premier Short Dramas(Spoonlabs)。上一版按 30 天 TikTok 样本算出来的数字,这一版全部换掉了。

This version re-pulled exposure, ad counts, creatives and regional data for the full year 2025-10-16 to 2026-10-15, for the Korean brand Vigloo - Premier Short Dramas (Spoonlabs). Figures from the earlier 30-day TikTok sample are all replaced.

이번 버전은 노출·광고 수·소재 수·지역 데이터를 2025-10-16 ~ 2026-10-15 1년치로 다시 수집했습니다. 브랜드는 한국 Vigloo - Premier Short Dramas(Spoonlabs). 이전 30일 TikTok 샘플 수치는 전부 교체했습니다.

154,864

品牌名下素材总量(全时段)

Total creatives under the brand (all-time)

브랜드 소재 총량(전 기간)

1,700 → 368

七国高曝光素材抽样 1,700 条,去掉重复剩 368 条

1,700 sampled high-exposure creatives across 7 markets, 368 after dedup

7개국 고노출 소재 1,700건 → 중복 제거 368건

8.8M

单条素材最高曝光(韩国 YouTube,只有 6 秒)

Highest exposure of one creative (Korea YouTube, 6s)

단일 소재 최고 노출(한국 YouTube, 6초)

217,834

英国在投广告数,全球第一

UK live ads — No.1 worldwide

영국 집행 광고 수 — 전 세계 1위

① 钱主要花在 Meta 系,不是 TikTok。Facebook 21.39% + Instagram 21.38% + FB-FAN 16.70% + Messenger 14.51% + Threads 11.92% = 85.9%,TikTok 只有 13.87%。上一版"TikTok 第一、占 25.72%"是取样取偏了,这次是全量。

① The money goes to Meta, not TikTok. Facebook 21.39% + Instagram 21.38% + FB-FAN 16.70% + Messenger 14.51% + Threads 11.92% = 85.9%; TikTok only 13.87%. The earlier "TikTok #1 at 25.72%" came from a skewed sample; this is the full picture.

① 예산은 Meta 계열 집중, TikTok이 아닙니다. Facebook 21.39%+Instagram 21.38%+FB-FAN 16.70%+Messenger 14.51%+Threads 11.92% = 85.9%, TikTok 13.87%. 이전 "TikTok 1위 25.72%"는 샘플 편중이며 이번은 전량입니다.

② 地区上,欧洲是铺量的主力。按在投广告数排:英国 217,834 第一,爱尔兰第二,法国第三,德国第四,美国第五;韩国第 11,日本第 16,中国台湾第 35。

② Regionally, Europe does the volume. By live ads: UK 217,834 (#1), Ireland #2, France #3, Germany #4, US #5; Korea #11, Japan #16, Taiwan, China #35.

② 지역별로는 유럽이 물량 담당. 집행 광고 기준: 영국 217,834(1위), 아일랜드 2위, 프랑스 3위, 독일 4위, 미국 5위; 한국 11위, 일본 16위, 중국 타이완 35위.

③ 但换成"素材数"看,韩国一下子跳到第 6。韩国一年跑了 42,470 条素材,排第 6(占 3.04%),比它的广告数排名高 5 位。欧洲是"素材少、一条素材反复堆广告"(广告/素材比 3.5–5.0);美、加、韩、日、澳、新是"素材多、每条投得浅"(1.8–2.1)。

③ By creative count Korea jumps to #6. 42,470 creatives in a year (#6, 3.04%) — five places above its ad rank. Europe runs "few creatives, many ad variants each" (3.5–5.0 ads/creative); US/CA/KR/JP/AU/NZ run "many creatives, shallow each" (1.8–2.1).

③ 소재 수로 보면 한국은 6위로 점프. 연간 42,470건(6위, 3.04%)으로 광고 순위보다 5계단 높습니다. 유럽은 "소재 적고 소재당 광고 많음"(3.5~5.0), 미·캐·한·일·호·뉴질은 "소재 많고 얕게"(1.8~2.1).

④ 韩国的高曝光素材确实多,但主要是被一条爆款带起来的。七个市场里只有韩国攒出了自己的专属素材池:300 条样本里有 59 条(20%)别的国家榜单上都没有,其它市场这条线都不到 1%。这个池子一共 62.1M 曝光,全品牌最高的那条 8.8M 就在里面。不过韩国曝光里 84.9% 还是跟全球共用同一批素材,所以不能说"韩国曝光总量第一"。

④ Korea does have many high-exposure creatives, but largely thanks to one runaway hit. Korea is the only market with its own creative pool: 59 of 300 samples (20%) appear in no other market, versus under 1% elsewhere. That pool totals 62.1M exposure and contains the brand-wide top creative at 8.8M. Still, 84.9% of Korea’s exposure comes from the shared global pool, so "Korea has the most exposure" would be wrong.

④ 한국의 고노출 소재는 실제로 많지만, 주로 한 건의 대박이 견인했습니다. 7개 시장 중 한국만 자체 소재 풀을 보유: 300건 중 59건(20%)이 타 시장에 없음(타 시장 1% 미만). 이 풀 노출 62.1M, 브랜드 최고 8.8M 포함. 다만 한국 노출의 84.9%는 글로벌 공용 풀이므로 "한국 노출 총량 1위"는 아닙니다.

⑤ 素材榜是全球一张榜,不能拿来比哪个国家曝光多。美英两国的榜单 300 条里有 293 条重合,法、德、日、台基本被美英榜覆盖。所以"各国 TOP100 曝光合计"七个国家全挤在 199–204M 之间,没有区分度——比地区只能用广告数和素材数。

⑤ The creative ranking is one global list, so it cannot tell you which country gets more exposure. US and UK lists share 293 of 300 entries; FR/DE/JP/TW are largely covered by them. So "TOP100 exposure per market" squeezes all seven into 199–204M with no discrimination. Compare regions by ad and creative counts only.

⑤ 소재 순위는 하나의 글로벌 리스트라 국가별 노출 비교에 쓸 수 없습니다. 미·영은 300건 중 293건 중복, 프·독·일·타이완은 미·영에 포함. 따라서 "시장별 TOP100 노출"은 7개국 모두 199~204M에 몰려 변별력이 없습니다. 지역 비교는 광고·소재 수로만.

⑥ 短剧层面,头部全挤在"契约婚姻 + 财阀 CEO"这一条线上。曝光榜第一是《我的哑妻》(My Silent Bride, 89.0M),第二是《My Secretary Who Once Was My Wife》(68.7M),前 20 曝光的三成集中在这条线上;套路都是"契约结婚 → 离婚 → 重逢 / 复仇"。

⑥ On the drama side the top is all on one line: "contract marriage + chaebol CEO". No.1 is My Silent Bride (我的哑妻, 89.0M), No.2 My Secretary Who Once Was My Wife (68.7M); 30% of the top-20 exposure sits on that line, all following "contract marriage, divorce, reunion / revenge".

⑥ 드라마 쪽은 상위가 "계약 결혼+재벌 CEO" 한 줄에 몰려 있습니다. 1위 My Silent Bride(我的哑妻, 89.0M), 2위 My Secretary Who Once Was My Wife(68.7M), 상위 20 노출의 약 30% 집중, 모두 "계약 결혼→이혼→재회/복수" 구조.

02 地区分配:钱花在哪,谁被看到

02 Regional Split: Where the Money Goes vs. Who Gets Seen

02 지역 배분: 돈은 어디에, 누가 보이는가

地区这块最容易看错,因为"投了多少"和"被看到多少"完全是两回事。下面先看投放量,再看高曝光素材到底属于谁。

This is the easiest place to misread, because "how much was spent" and "who got seen" are two different things. First the spend, then who owns the high-exposure creatives.

지역은 가장 오해하기 쉬운 부분입니다. "얼마나 집행했나"와 "누가 보였나"는 완전히 다른 문제입니다. 먼저 집행량, 다음 고노출 소재의 주인.

2.1 投放量(近 365 天,按在投广告数排序,前 16)

2.1 Spend (365d, by live ads, top 16)

2.1 집행량(365일, 광고 수 기준 상위 16)

#地区Region지역在投广告数(365天)Live ads (365d)집행 광고(365일)占全部地区Share비중素材数(365天)Creatives (365d)소재 수(365일)素材占比Creative share소재 비중素材数排名Creative rank소재 순위广告/素材Ads per creative광고/소재在投广告数(30天)Live ads (30d)집행 광고(30일)素材数(30天)Creatives (30d)소재 수(30일)
1英国 United Kingdom217,8343.64%58,7974.21%#13.7041,8458,080
2爱尔兰 Ireland191,7573.21%38,4652.75%#104.9960,5196,717
3法国 France172,5302.89%49,6563.55%#43.4738,9649,800
4德国 Germany154,3652.58%40,1422.87%#83.8534,0536,772
5美国 United States112,1241.88%57,4844.11%#21.9530,0717,916
6意大利 Italy109,2461.83%30,8612.21%#123.5426,5525,796
7瑞士 Switzerland102,8141.72%28,6732.05%#133.5925,8154,902
8瑞典 Sweden96,0881.61%26,3621.89%#173.6426,0135,146
9丹麦 Denmark94,2731.58%21,2761.52%#294.4325,8171,650
10加拿大 Canada91,8231.54%49,9993.58%#31.8430,1598,286
11韩国 South Korea85,9001.44%42,4703.04%#62.0228,4237,426
12澳大利亚 Australia85,1151.42%42,6213.05%#52.0026,2936,206
13芬兰 Finland84,6981.42%19,7891.42%#314.2826,1981,995
14新西兰 New Zealand82,3801.38%39,4642.82%#92.0930,0227,805
15西班牙 Spain76,9951.29%30,8952.21%#112.4928,0484,977
16日本 Japan76,6681.28%40,3552.89%#71.9026,1166,097

这张表怎么读:英、爱、法、德的广告数和"广告/素材比"都高(3.47–4.99),意思是素材不多、但一条素材反复堆成很多广告;美、加、韩、日、澳、新这个比值只有 1.84–2.09,是素材多、每条投得浅。韩国广告数排第 11,但素材数排第 6。

How to read it: UK, IE, FR, DE lead on both ads and ads-per-creative (3.47–4.99) — few creatives, each iterated into many ad variants; US, CA, KR, JP, AU, NZ sit at 1.84–2.09 — many creatives, shallow each. Korea is #11 on ads but #6 on creatives.

해석: 영·아일·프·독은 광고 수와 광고/소재 비율이 모두 높음(3.47~4.99) = 소재는 적고 소재당 광고 많음. 미·캐·한·일·호·뉴질은 1.84~2.09 = 소재 많고 얕게. 한국은 광고 11위, 소재 6위.

2.2 近 30 天:看趋势

2.2 Last 30 days: the trend

2.2 최근 30일: 추세

#地区Region지역在投广告数Live ads집행 광고素材数Creatives소재 수365天广告排名365d ad rank365일 광고 순위变化Shift변동
1爱尔兰 Ireland60,5196,717#2↑1
2英国 United Kingdom41,8458,080#1↓1
3法国 France38,9649,800#3—
4德国 Germany34,0536,772#4—
5加拿大 Canada30,1598,286#10↑5
6美国 United States30,0717,916#5↓1
7新西兰 New Zealand30,0227,805#14↑7
8韩国 South Korea28,4237,426#11↑3
9西班牙 Spain28,0484,977#15↑6
10波兰 Poland27,0052,615#19↑9
11意大利 Italy26,5525,796#6↓5
12澳大利亚 Australia26,2936,206#12—

近 30 天爱尔兰升到第一,韩国从第 11 升到第 8,日本 16→15。整体结构没变:欧洲继续领跑,韩国小幅上移,没有哪个市场被战略放弃。

In the last 30 days Ireland takes #1, Korea climbs #11 to #8, Japan #16 to #15. The structure holds: Europe still leads, Korea edges up, no market was abandoned.

최근 30일 아일랜드 1위, 한국 11→8위, 일본 16→15위. 구조는 그대로: 유럽 리드, 한국 소폭 상승, 버려진 시장 없음.

2.3 曝光榜能不能用来比地区?——不能

2.3 Can the exposure list compare regions? No.

2.3 노출 리스트로 지역 비교? 불가

把七个市场的榜单两两对照,看有多少素材是重合的。美英之间 300 条里有 293 条重合,法、德、日、台基本被美英榜覆盖。也就是说 AppGrowing 的素材榜是一张全球榜——同一批高曝光素材在哪个国家都看得到,换个国家只是排序稍微变一下。

Cross-check the seven markets to see how many creatives overlap. US and UK share 293 of 300; FR/DE/JP/TW are largely covered by them. In other words AppGrowing’s creative list is one global list — the same high-exposure creatives show up in every country, with only a slight reorder.

7개 시장을 교차 비교했습니다. 미·영은 300건 중 293건 중복, 프·독·일·타이완은 미·영에 포함. 즉 AppGrowing 소재 리스트는 하나의 글로벌 리스트로 같은 고노출 소재가 어느 나라에서나 보입니다.

∩KRUSGBFRDEJPTW
KR300236236162165165165
US236300293199199199198
GB236293300194193193193
FR162199194200194192186
DE165199193194200194185
JP165199193192194200189
TW165198193186185189200

所以"各国 TOP100 曝光合计"七个国家全挤在 199.4M–203.5M 的 2% 区间里,没有区分度。地区分配只能看广告数和素材数。

So "TOP100 exposure per market" squeezes all seven into a 2% band (199.4M–203.5M) with no discrimination. Regional allocation must be judged by ad and creative counts.

따라서 "시장별 TOP100 노출"은 7개국이 199.4M~203.5M 2% 구간에 몰려 변별력이 없습니다. 지역 배분은 광고·소재 수로 판단해야 합니다.

2.4 韩国:专属素材池到底有多少

2.4 Korea: how big is its own creative pool

2.4 한국: 전용 소재 풀 규모

59 / 300

韩国专属素材条数,占样本 20%

Korea-only creatives, 20% of sample

한국 전용 소재, 샘플의 20%

62.1M

专属池曝光合计

Pool exposure total

전용 풀 노출 합계

8.8M

专属池最高的一条 = 全品牌最高

Pool top = brand-wide top

전용 풀 최고 = 브랜드 최고

84.9%

韩国曝光里来自全球共用素材的比例

Share of Korea exposure from shared pool

글로벌 공용 풀 비중

结论:说"韩国高曝光素材很多"方向没错,但要讲清楚。准确的讲法是——七个市场里只有韩国攒出了自己的专属素材池(300 条里 59 条,别国都没有),全品牌曝光最高的那条 8.8M 就出在这个池子里。但专属池只占韩国曝光的 15.1%,剩下 84.9% 还是全球共用素材,所以不能写成"韩国曝光总量第一"。上一版说"东亚占比极低、和韩国出身反差很大"是不对的,已经改掉。

Verdict: "Korea has many high-exposure creatives" is right in direction, but needs precision. Precisely — Korea is the only one of the seven markets with its own creative pool (59 of 300; the others have essentially none), and the brand-wide top creative at 8.8M comes from it. But that pool is only 15.1% of Korea’s exposure; 84.9% is shared global material, so it is not "Korea has the most exposure". The earlier claim that East Asia was negligible and oddly inconsistent with a Korean origin was wrong and has been corrected.

결론: "한국 고노출 소재 많다"는 방향은 맞지만 정확히 말해야 합니다. 7개 시장 중 한국만 자체 소재 풀을 보유(300건 중 59건, 타 시장은 사실상 없음)하고 브랜드 최고 8.8M이 여기서 나왔습니다. 다만 이 풀은 한국 노출의 15.1%뿐, 84.9%는 글로벌 공용. "한국 노출 총량 1위"는 아닙니다. 이전 버전의 "동아시아 비중 극히 낮음" 주장은 잘못되어 수정했습니다.

03 短剧榜:曝光维度 × 素材条数维度

03 Drama Ranking: Exposure × Creative Count

03 숏드라마 순위: 노출 × 소재 수

两个角度各排一张榜,剧名都写清楚。同一部剧在平台上有好几个语言或拼写的名字(比如《逃得过我吗》= Run From Me If You Can = Tu Ne Peux Pas M’Échapper,《我的哑妻》= My Silent Bride),这些已经合并成一部。榜单用的是七国 368 条高曝光素材合并后的结果,看的是"爆款集中在哪几部",不等于这部剧在全市场一共投了多少广告。

Two rankings, one per angle, every drama named. Some titles carry several language or spelling variants on the platform (e.g. 逃得过我吗 = Run From Me If You Can = Tu Ne Peux Pas M’Échapper; 我的哑妻 = My Silent Bride); these are merged. Figures come from 368 deduplicated high-exposure creatives across seven markets — this shows where the hits are concentrated, not a drama’s total ad volume.

두 기준으로 각각 순위를 매기고 극명을 모두 표기. 일부 작품은 언어·표기 변형이 여러 개(예: 逃得过我吗 = Run From Me If You Can = Tu Ne Peux Pas M’Échapper; 我的哑妻 = My Silent Bride)이며 병합했습니다. 7개국 중복 제거 368건 기준으로 히트가 어디에 몰렸는가를 보는 것이며 전 시장 광고 총량은 아닙니다.

3.1 曝光维度(按曝光合计排,前 20)

3.1 Exposure ranking (by total exposure, top 20)

3.1 노출 기준(상위 20)

#短剧名称(平台原名)Drama (original name)극명(원어)曝光合计Total exposure노출 합계素材条数Creatives소재 수在投广告数Live ads집행 광고关联素材数Similar creatives연관 소재题材Genre장르主要媒体Main media주요 매체
1My Silent Bride / 我的哑妻89.0M663621,411豪门婚恋 Wealthy-Family Romance 虐恋背叛 Toxic Love & Betrayal 奇幻异能 Fantasy / SuperpowerIG / FB / Messenger素材open소재
2My Secretary Who Once Was My Wife68.7M414461,695豪门婚恋 Wealthy-Family Romance 悬疑惊悚 Suspense / Thriller 霸道总裁 CEO / Alpha BossIG / FB / FB-FAN素材open소재
3I Can Touch You38.5M30262299霸道总裁 CEO / Alpha Boss 豪门婚恋 Wealthy-Family Romance 复仇逆袭 Revenge & ComebackIG / FB / FB-FAN素材open소재
4逃得过我吗 / Run From Me If You Can26.1M2010617豪门婚恋 Wealthy-Family Romance 霸道总裁 CEO / Alpha Boss 契约关系 Contract RelationshipThreads / IG / FB素材open소재
5The Bedmate Game: Sharehouse in Japan / 必须要做的合租房25.8M10111144其他 Other 禁忌关系 Forbidden Love 甜宠闪婚 Sweet / Flash WeddingThreads / IG / FB-FAN素材open소재
6Quiet In The Office!20.8M15138857霸道总裁 CEO / Alpha Boss 奇幻异能 Fantasy / Superpower 悬疑惊悚 Suspense / ThrillerIG / FB / FB-FAN素材open소재
7I Lost Myself Beneath Mr.Black13.6M98731霸道总裁 CEO / Alpha Boss 契约关系 Contract Relationship 悬疑惊悚 Suspense / ThrillerThreads / IG / FB素材open소재
8The Bedmate Game: Island / 床伴游戏:岛屿13.1M131179复仇逆袭 Revenge & Comeback 霸道总裁 CEO / Alpha Boss 狼人吸血鬼 Werewolf / VampireIG / FB / Threads素材open소재
9Clubhouse Of Desire12.2M930418甜宠闪婚 Sweet / Flash Wedding 其他 OtherMessenger / FB-FAN / Threads素材open소재
10Save Me With Latte Kiss11.8M9122518契约关系 Contract Relationship 甜宠闪婚 Sweet / Flash Wedding 奇幻异能 Fantasy / SuperpowerFB-FAN / FB / Messenger素材open소재
11布西和野兽 / Bussy And The Beast10.2M81590复仇逆袭 Revenge & Comeback 其他 Other 虐恋背叛 Toxic Love & BetrayalThreads / IG / FB素材open소재
12禁忌火游戏9.4M91615豪门婚恋 Wealthy-Family Romance 禁忌关系 Forbidden Love 虐恋背叛 Toxic Love & BetrayalFB / FB-FAN / Messenger素材open소재
13Final Lap: Love & Betrayal / 终点圈:爱与背叛的赛道8.8M7390虐恋背叛 Toxic Love & Betrayal 豪门婚恋 Wealthy-Family Romance 霸道总裁 CEO / Alpha BossFB / IG / Threads素材open소재
14(未标注短剧)8.4M74311契约关系 Contract Relationship 悬疑惊悚 Suspense / Thriller 霸道总裁 CEO / Alpha BossMessenger / IG / FB-FAN素材open소재
15Half Of Me7.7M824320校园青春 Campus / YouthMessenger / IG / FB-FAN素材open소재
16Matrimoney6.9M613240霸道总裁 CEO / Alpha Boss 豪门婚恋 Wealthy-Family Romance 虐恋背叛 Toxic Love & BetrayalIG / FB / FB-FAN素材open소재
17How Close Are We6.8M324143甜宠闪婚 Sweet / Flash WeddingMessenger / IG / FB素材open소재
18My Boss, My Rules6.8M61182霸道总裁 CEO / Alpha Boss 虐恋背叛 Toxic Love & Betrayal 契约关系 Contract RelationshipFB-FAN / IG / FB素材open소재
19甩掉我的好莱坞巨星丈夫 / Dumping My Hollywood Superstar Husband6.7M6600豪门婚恋 Wealthy-Family Romance 复仇逆袭 Revenge & Comeback 虐恋背叛 Toxic Love & BetrayalThreads / IG / FB-FAN素材open소재
20Bloodbound Luna6.1M426161霸道总裁 CEO / Alpha Boss 狼人吸血鬼 Werewolf / Vampire 禁忌关系 Forbidden LoveIG / FB / FB-FAN素材open소재

曝光榜第一是《我的哑妻》(My Silent Bride,89.0M),第二是《My Secretary Who Once Was My Wife》(68.7M),前 20 曝光的三成集中在这条线上;第三《I Can Touch You》、第五《逃得过我吗》还是"爱情 + 权力 + 秘密"的同一套。榜首素材主要投 Instagram 和 Meta 系,不是 TikTok。

No.1 is My Silent Bride (我的哑妻, 89.0M), No.2 My Secretary Who Once Was My Wife (68.7M); 30% of the top-20 exposure sits there. No.3 I Can Touch You and No.5 Run From Me If You Can stay on the same "love + power + a secret" line. The leader runs mainly on Instagram and the Meta family, not TikTok.

1위 My Silent Bride(我的哑妻, 89.0M), 2위 My Secretary Who Once Was My Wife(68.7M)가 상위 20 노출의 약 30%. 3위 I Can Touch You, 5위 逃得过我吗도 "사랑+권력+비밀"의 같은 축. 1위는 Instagram·Meta 계열 중심, TikTok 아님.

3.1.1 对应素材示意图(前 12 名各自的头号素材画面)

3.1.1 The creatives behind the top 12

3.1.1 상위 12작의 대표 소재 이미지

下面每张图,就是上面榜单里对应那一部剧曝光最高的素材画面,一眼能看出它们的视觉套路。

Each image below is the highest-exposure creative for the matching drama in the table above — the visual formula at a glance.

아래 각 이미지는 위 순위에서 해당 작품의 최고 노출 소재 이미지입니다.

My Silent Bride / 我的哑妻
#1
My Silent Bride / 我的哑妻
89.0M66 条素材creatives소재37sThreads
My Secretary Who Once Was My Wife
#2
My Secretary Who Once Was My Wife
68.7M41 条素材creatives소재23sIG
I Can Touch You
#3
I Can Touch You
38.5M30 条素材creatives소재88sThreads
逃得过我吗 / Run From Me If You Can
#4
逃得过我吗 / Run From Me If You Can
26.1M20 条素材creatives소재36sThreads
The Bedmate Game: Sharehouse in Japan / 必须要做的合租房
#5
The Bedmate Game: Sharehouse in Japan / 必须要做的合租房
25.8M10 条素材creatives소재6sYouTube
Quiet In The Office!
#6
Quiet In The Office!
20.8M15 条素材creatives소재116sIG
I Lost Myself Beneath Mr.Black
#7
I Lost Myself Beneath Mr.Black
13.6M9 条素材creatives소재62sIG
The Bedmate Game: Island / 床伴游戏:岛屿
#8
The Bedmate Game: Island / 床伴游戏:岛屿
13.1M13 条素材creatives소재19sThreads
Clubhouse Of Desire
#9
Clubhouse Of Desire
12.2M9 条素材creatives소재32sMessenger
Save Me With Latte Kiss
#10
Save Me With Latte Kiss
11.8M9 条素材creatives소재65sFB-FAN
布西和野兽 / Bussy And The Beast
#11
布西和野兽 / Bussy And The Beast
10.2M8 条素材creatives소재41sThreads
禁忌火游戏
#12
禁忌火游戏
9.4M9 条素材creatives소재64sFB

3.2 素材条数维度(按关联素材数排,前 20)

3.2 Creative-count ranking (by similar_cnt, top 20)

3.2 소재 수 기준(상위 20)

#短剧名称(平台原名)Drama (original name)극명(원어)关联素材数Similar creatives연관 소재样本素材条数Sampled creatives샘플 소재在投广告数Live ads집행 광고曝光合计Total exposure노출 합계题材Genre장르主要媒体Main media주요 매체
1Was It Just A Coincidence... Or Fate?13,000651582.1M其他 Other 悬疑惊悚 Suspense / Thriller 虐恋背叛 Toxic Love & BetrayalIG / FB / FB-FAN
2지옥에서 찾아온 나의 구원자 / Met A Savior In Hell6,40032721.6M契约关系 Contract Relationship 悬疑惊悚 Suspense / Thriller 甜宠闪婚 Sweet / Flash WeddingIG / FB / FB-FAN
3로맨틱 아일랜드 / Romantic Island5,20026113869.0K其他 Other 豪门婚恋 Wealthy-Family Romance 禁忌关系 Forbidden LoveIG / FB / FB-FAN
4러브 스트라이크4,000202151.8K其他 Other 复仇逆袭 Revenge & Comeback 甜宠闪婚 Sweet / Flash WeddingIG / FB / Messenger
5집착 결혼3,200162566.7K豪门婚恋 Wealthy-Family Romance 契约关系 Contract Relationship 其他 OtherFB / IG
6커피가 친절하고 사장님이 맛있어요3,0001534248.9K霸道总裁 CEO / Alpha Boss 契约关系 Contract Relationship 奇幻异能 Fantasy / SuperpowerIG / FB / FB-FAN
7타임리프 로맨스: 은밀한 복수2,6001336283.5K复仇逆袭 Revenge & Comeback 豪门婚恋 Wealthy-Family Romance 虐恋背叛 Toxic Love & BetrayalIG / FB / Messenger
8Save Me With Latte Kiss2,4001236239.8K甜宠闪婚 Sweet / Flash Wedding 契约关系 Contract RelationshipFB / IG / Messenger
9해야만 하는 쉐어하우스22,4001288518.5K其他 Other 禁忌关系 Forbidden Love 契约关系 Contract RelationshipIG / FB / Messenger
10Latte Kiss2,0001024235.2K甜宠闪婚 Sweet / Flash Wedding 禁忌关系 Forbidden Love 霸道总裁 CEO / Alpha BossIG / FB / Messenger
11레드몬스터: 악마를 향한 복수2,000101793.4K复仇逆袭 Revenge & Comeback 虐恋背叛 Toxic Love & Betrayal 豪门婚恋 Wealthy-Family RomanceIG / FB / FB-FAN
12How To Get Out Of Novel1,600813143.1K甜宠闪婚 Sweet / Flash Wedding 其他 Other 契约关系 Contract RelationshipIG / FB / Messenger
13The Secretary1,600812202.9K悬疑惊悚 Suspense / Thriller 霸道总裁 CEO / Alpha Boss 甜宠闪婚 Sweet / Flash WeddingIG / FB / FB-FAN
14Eternal Love After One-Night Stand?1,4007881.7K甜宠闪婚 Sweet / Flash Wedding 悬疑惊悚 Suspense / Thriller 虐恋背叛 Toxic Love & BetrayalFB / IG / Messenger
15The Bedmate Game Sharehouse1,2006741.9K其他 Other 契约关系 Contract RelationshipFB / IG / FB-FAN
16연애의 법칙1,2006751.9K其他 Other 虐恋背叛 Toxic Love & BetrayalIG / FB / Messenger
17Mated To My Rival Alpha1,000522236.2K霸道总裁 CEO / Alpha Boss 狼人吸血鬼 Werewolf / Vampire 契约关系 Contract RelationshipIG / FB
18메타 러브1,000576.8K其他 Other 狼人吸血鬼 Werewolf / VampireIG / FB
19You Want Some?1,000516536.4K其他 OtherMessenger / FB-FAN / FB
20남장비서800456.3K霸道总裁 CEO / Alpha Boss 悬疑惊悚 Suspense / ThrillerMessenger / Threads / IG

这张榜和曝光榜几乎不重叠——前 20 名里有 16 部根本不在曝光前 20,而且明显偏韩国本土剧(지옥에서 찾아온 나의 구원자、로맨틱 아일랜드、러브 스트라이크、집착 결혼、커피가 친절하고 사장님이 맛있어요 等)。说白了,"素材铺得多"和"曝光跑得高"根本是两件事:韩国本土剧素材出得很密(关联素材 2,000–13,000 条),但曝光量级差了一个数量级(百万级 vs 千万级)。

This ranking barely overlaps with exposure — 16 of the top 20 are absent from the exposure top 20, and it skews to Korean-local titles (지옥에서 찾아온 나의 구원자, 로맨틱 아일랜드, 러브 스트라이크, 집착 결혼, 커피가 친절하고 사장님이 맛있어요, …). Put simply, "shipping many creatives" and "getting high exposure" are two different things: Korean titles ship creatives densely (2,000–13,000 similar) but at an order of magnitude less exposure (millions vs tens of millions).

이 순위는 노출 순위와 거의 겹치지 않습니다 — 상위 20 중 16작이 노출 상위 20에 없고 한국 로컬 작품에 편중. 즉 "소재 많이 뿌리기"와 "고노출"은 다른 문제: 한국 작품은 소재 밀도가 높지만(연관 2,000~13,000) 노출은 한 자릿수 낮습니다(수백만 vs 수천만).

04 在投广告数榜:广告位都买了谁的

04 Live-Ads Ranking: Who Got the Ad Slots

04 집행 광고 순위: 광고 지면은 누구 것인가

这张榜看的是"同一支素材被拆成多少个在投广告在跑",也就是投放有多深。它和曝光榜差得远:前 10 名里只有 2 部同时进了曝光前 10。

This measures how many live ads one creative is split into — placement depth. It diverges sharply from exposure: only 2 of the top 10 also appear in the exposure top 10.

한 소재가 몇 개의 집행 광고로 나뉘었는가=집행 깊이. 노출 순위와 크게 다르며 상위 10 중 노출 상위 10과 겹치는 것은 2작뿐.

#短剧名称(平台原名)Drama (original name)극명(원어)在投广告数Live ads집행 광고样本素材条数Sampled creatives샘플 소재曝光合计Total exposure노출 합계关联素材数Similar creatives연관 소재题材Genre장르主要媒体Main media주요 매체
1重生天才宝宝的复仇20,415861.7M5,794复仇逆袭 Revenge & Comeback 重生穿越 Rebirth / Time-travel 虐恋背叛 Toxic Love & BetrayalTikTok
2你逃不出我的身边10,562711.9M7,010其他 Other 霸道总裁 CEO / Alpha Boss 禁忌关系 Forbidden LoveTikTok / IG / FB
3黑色旅馆:救赎之吻10,356501.1M1,959其他 Other 悬疑惊悚 Suspense / Thriller 甜宠闪婚 Sweet / Flash WeddingTikTok
4逃得过我吗 / Run From Me If You Can7,476681.1M8,083其他 Other 禁忌关系 Forbidden Love 霸道总裁 CEO / Alpha BossTikTok
5阿尔法遗失的命定伴侣3,73131559.8K1,498狼人吸血鬼 Werewolf / Vampire 其他 Other 悬疑惊悚 Suspense / ThrillerTikTok
6My Ex’S Mafia Uncle Wants Me As His Bride3,29522534.2K811豪门婚恋 Wealthy-Family Romance 禁忌关系 Forbidden LoveTikTok
7怀上龙王双胞胎2,72222313.5K1,668奇幻异能 Fantasy / Superpower 悬疑惊悚 Suspense / Thriller 复仇逆袭 Revenge & ComebackTikTok
8为我再战一次吧,传奇拳王2,64517414.9K794其他 Other 悬疑惊悚 Suspense / Thriller 豪门婚恋 Wealthy-Family RomanceTikTok
9Bite Me, Stepbrother2,5858135.8K1,600禁忌关系 Forbidden LoveTikTok
10Falling Into A Dangerous Love2,12224459.0K1,230其他 Other 复仇逆袭 Revenge & ComebackTikTok
11靶心彼端的你1,95815265.4K818其他 OtherTikTok
12四分卫死对头暗恋的人是我1,92712253.9K517其他 Other 校园青春 Campus / Youth 悬疑惊悚 Suspense / ThrillerTikTok
13You Can'T Escape Me1,6558116.7K682其他 Other 霸道总裁 CEO / Alpha Boss 豪门婚恋 Wealthy-Family RomanceTikTok
14For Romance, Call The Boss1,55418352.0K1,898霸道总裁 CEO / Alpha BossTikTok
15甩掉我的好莱坞巨星丈夫 / Dumping My Hollywood Superstar Husband1,52611118.5K1,832豪门婚恋 Wealthy-Family Romance 霸道总裁 CEO / Alpha BossTikTok
16不得不「做」的男男恋9648183.7K257其他 OtherTikTok
17黑手党的禁忌夫妻交换8326111.7K263豪门婚恋 Wealthy-Family Romance 禁忌关系 Forbidden Love 契约关系 Contract RelationshipTikTok
18夜画帐553276.1K40其他 OtherTikTok
19My Silent Bride / 我的哑妻507585.6K310豪门婚恋 Wealthy-Family RomanceTikTok
20与继兄的危险家庭旅行310120.2K2禁忌关系 Forbidden LoveTikTok
21天才儿童逆转人生284472.9K23霸道总裁 CEO / Alpha Boss 悬疑惊悚 Suspense / ThrillerTikTok
22咬我,继兄263345.9K600狼人吸血鬼 Werewolf / Vampire 禁忌关系 Forbidden Love 霸道总裁 CEO / Alpha BossTikTok
23I Lost Myself Beneath Mr.Black238362.2K543其他 Other 悬疑惊悚 Suspense / ThrillerTikTok
24布西和野兽 / Bussy And The Beast216227.1K400其他 OtherTikTok
25My Beloved True Gentleman2002584.1K4其他 OtherAdMob

三个看点:① 这张榜几乎被"中文剧名 + TikTok"占满,前 20 里 15 部的媒体含 TikTok,跟曝光榜的"英文剧名 + Meta 系"正好相反——TikTok 负责铺量,Meta 系负责出爆款,这是这次重算最重要的发现之一。② 第一名《重生天才宝宝的复仇》在投广告数 20,415,是第二名的近两倍。③ 这些剧的曝光普遍只有百万级(1–2M),而曝光榜头部是千万级(60M+),再次说明"投得多"不等于"曝光高"。

Three things stand out: ① The ranking is dominated by Chinese titles + TikTok (15 of the top 20 include TikTok) — the mirror image of the exposure ranking’s "English titles + Meta family". TikTok carries volume, Meta carries hits — one of the key findings of this recompute. ② #1 重生天才宝宝的复仇 has 20,415 live ads, nearly 2× the runner-up. ③ Exposure here is mostly millions (1–2M) versus tens of millions (60M+) at the top of the exposure ranking — again, "more ads" is not "more exposure".

세 가지: ① 이 순위는 중국어 제목+TikTok이 지배(상위 20 중 15작 포함) — 노출 순위의 "영어 제목+Meta 계열"과 정반대. TikTok=물량, Meta=히트. ② 1위 重生天才宝宝的复仇 20,415건, 2위의 약 2배. ③ 노출은 대개 수백만(1~2M) vs 노출 상단 수천만(60M+) — "많이 집행"은 "고노출"이 아닙니다.

05 题材拆解:Vigloo 到底在做什么样的剧

05 Genre Breakdown: What Vigloo Actually Makes

05 장르 분석: Vigloo는 어떤 드라마를 만드는가

把 368 条高曝光素材按剧名和文案里的关键词归类。一部素材可能同时命中好几个题材,所以素材数加起来会大于 368。

The 368 high-exposure creatives classified by keywords in titles and copy. One creative can hit several genres, so counts sum above 368.

중복 제거 368건을 극명·카피 키워드로 분류. 1건이 여러 장르에 해당해 합계는 368을 넘습니다.

题材Genre장르素材条数Creatives소재 수曝光合计Total exposure노출 합계在投广告数Live ads집행 광고平均每条素材曝光Exposure per creative소재당 노출代表剧目Representative titles대표 작품
豪门婚恋 Wealthy-Family Romance199269.1M1,7331.4MMy Silent Bride / 我的哑妻 · My Secretary Who Once Was … · I Can Touch You
霸道总裁 CEO / Alpha Boss172238.2M1,3601.4MMy Secretary Who Once Was … · I Can Touch You · 逃得过我吗 / Run From Me If You…
悬疑惊悚 Suspense / Thriller126167.0M9881.3MMy Secretary Who Once Was … · Quiet In The Office! · I Lost Myself Beneath Mr.B…
虐恋背叛 Toxic Love & Betrayal104127.3M7141.2MMy Silent Bride / 我的哑妻 · 布西和野兽 / Bussy And The Beas… · 禁忌火游戏
契约关系 Contract Relationship78108.0M7431.4M逃得过我吗 / Run From Me If You… · I Lost Myself Beneath Mr.B… · Save Me With Latte Kiss
奇幻异能 Fantasy / Superpower7087.1M4231.2MMy Silent Bride / 我的哑妻 · Quiet In The Office! · Save Me With Latte Kiss
复仇逆袭 Revenge & Comeback6784.9M5591.3MI Can Touch You · The Bedmate Game: Island /… · 布西和野兽 / Bussy And The Beas…
甜宠闪婚 Sweet / Flash Wedding4052.4M3481.3MThe Bedmate Game: Sharehou… · Clubhouse Of Desire · Save Me With Latte Kiss
禁忌关系 Forbidden Love3850.5M2151.3MThe Bedmate Game: Sharehou… · 禁忌火游戏 · Bloodbound Luna
其他 Other2846.3M3221.7MThe Bedmate Game: Sharehou… · Clubhouse Of Desire · 布西和野兽 / Bussy And The Beas…
校园青春 Campus / Youth2629.6M1101.1MHalf Of Me · Wolf Of Me
狼人吸血鬼 Werewolf / Vampire1012.2M731.2MThe Bedmate Game: Island /… · Bloodbound Luna · Wolf Of Me
重生穿越 Rebirth / Time-travel22.3M211.1M天才儿童逆转人生 · 重生天才宝宝的复仇

① "豪门婚恋 + 霸道总裁"是绝对主轴(199 / 172 条素材,269.1M / 238.2M 曝光),Vigloo 的曝光基本靠"财阀 / CEO 谈恋爱"这条线撑起来,两个题材还高度重合。② 悬疑惊悚排第三(167.0M),主要来自《Quiet In The Office!》《I Lost Myself Beneath Mr.Black》这种"办公室 + 秘密"设定。③ 虐恋背叛平均每条素材曝光最高(1.22M),说明"背叛 → 复仇"这个套路最划算。④ 狼人吸血鬼只排到第 12(10 条素材、12.2M)——在欧美短剧里很吃香的题材,Vigloo 基本没做,是个很明显的空位。⑤ 校园青春只有 26 条,但平均 1.14M/条,同样是"供给少、潜力大"。

① "Wealthy-family romance + CEO/alpha boss" is the absolute main axis (199 / 172 creatives; 269.1M / 238.2M exposure) — Vigloo’s exposure rides the "chaebol/CEO romance" line, and the two genres overlap heavily. ② Suspense/thriller is #3 (167.0M), driven by office-secret setups like Quiet In The Office! and I Lost Myself Beneath Mr.Black. ③ Toxic love and betrayal has the highest exposure per creative (1.22M) — the betrayal-to-revenge formula is the most efficient. ④ Werewolf/vampire ranks only #12 (10 creatives, 12.2M) — a favourite in Western micro-drama that Vigloo barely touches: a clear gap. ⑤ Campus/youth has just 26 creatives but 1.14M each — low supply, high potential.

① "재벌 로맨스+오만한 CEO"가 절대 주축(199/172건, 269.1M/238.2M) — Vigloo 노출은 이 축에 의존하며 두 장르는 중복도 높습니다. ② 서스펜스 3위(167.0M), 사무실·비밀 설정. ③ "애증/배신" 소재당 노출 최고(1.22M) — 가장 효율적. ④ 늑대인간/뱀파이어 12위(10건, 12.2M) — 서구에서 인기인 장르를 거의 안 함 = 명확한 공백. ⑤ 캠퍼스/청춘 26건이지만 소재당 1.14M — 저공급 고잠재.

06 韩国专章

06 Korea Deep-Dive

06 한국 심층 분석

韩国是这次的重点:上一版把它判成"占比极低",实际上它是七个市场里唯一攒出自己素材池的那一个。

Korea is the focus of this round: the earlier version dismissed it as "negligible", but it is the only one of the seven markets with its own creative pool.

한국이 이번 핵심입니다. 이전 버전은 "비중 극히 낮음"으로 봤지만, 실제로는 7개 시장 중 유일하게 자체 소재 풀을 가진 시장입니다.

34,492

近一年素材位总数,排第 6

Creative slots (365d), rank #6

365일 소재 수, 6위

85,900

在投广告数,排第 11(占 1.44%)

Live ads, rank #11 (1.44%)

집행 광고 11위(1.44%)

2.02

广告/素材比(欧洲是 3.5–5.0,韩国明显更低)

Ads per creative (Europe 3.5–5.0)

광고/소재(유럽 3.5~5.0)

59 / 20%

专属素材条数,别国都不到 1%

Korea-only creatives; others under 1%

전용 소재, 타 시장 1% 미만

6.1 韩国高曝光素材集中在哪些剧(前 12)

6.1 Which dramas carry Korea’s high-exposure creatives

6.1 한국 고노출 소재 상위 작품 12

#短剧名称Drama극명曝光合计Total exposure노출 합계素材条数Creatives소재 수在投广告数Live ads집행 광고题材Genre장르
1My Silent Bride / 我的哑妻76.4M55299豪门婚恋 Wealthy-Family Romance 虐恋背叛 Toxic Love & Betrayal 奇幻异能 Fantasy / Superpower
2My Secretary Who Once Was My Wife68.7M41446豪门婚恋 Wealthy-Family Romance 悬疑惊悚 Suspense / Thriller 霸道总裁 CEO / Alpha Boss
3I Can Touch You29.1M23172霸道总裁 CEO / Alpha Boss 豪门婚恋 Wealthy-Family Romance 复仇逆袭 Revenge & Comeback
4逃得过我吗 / Run From Me If You Can26.1M20106豪门婚恋 Wealthy-Family Romance 霸道总裁 CEO / Alpha Boss 契约关系 Contract Relationship
5The Bedmate Game: Sharehouse in Japan / 必须要做的合租房21.1M785其他 Other 复仇逆袭 Revenge & Comeback 悬疑惊悚 Suspense / Thriller
6Quiet In The Office!16.7M1279霸道总裁 CEO / Alpha Boss 悬疑惊悚 Suspense / Thriller 豪门婚恋 Wealthy-Family Romance
7Clubhouse Of Desire12.2M930甜宠闪婚 Sweet / Flash Wedding 其他 Other
8Save Me With Latte Kiss11.8M9122契约关系 Contract Relationship 甜宠闪婚 Sweet / Flash Wedding 奇幻异能 Fantasy / Superpower
9禁忌火游戏9.4M916豪门婚恋 Wealthy-Family Romance 禁忌关系 Forbidden Love 虐恋背叛 Toxic Love & Betrayal
10(未标注短剧)8.4M743契约关系 Contract Relationship 悬疑惊悚 Suspense / Thriller 霸道总裁 CEO / Alpha Boss
11Half Of Me7.7M824校园青春 Campus / Youth
12Matrimoney6.9M6132霸道总裁 CEO / Alpha Boss 豪门婚恋 Wealthy-Family Romance 虐恋背叛 Toxic Love & Betrayal

韩国的头部跟全球头部基本是同一批素材(前 6 名有 5 部重合)。也就是说,韩国更多是"全球爆款的本地验证场",而不是自己单独出爆款——真正的差异在专属池那一块(第 7 名之后的 해야만 하는 쉐어하우스 等)。

Korea’s top is largely the same material as the global top (5 of the top 6 match). Korea works more as a local validation ground for global hits than an independent hit factory — the real difference sits in its own pool (from #7 onward: 해야만 하는 쉐어하우스, etc.).

한국 상위는 글로벌 상위와 거의 같은 소재(상위 6 중 5작 일치). 한국은 "글로벌 히트의 로컬 검증장"에 가깝습니다. 실질 차이는 전용 풀(7위 이후 해야만 하는 쉐어하우스 등).

6.2 韩国曝光最高的 16 条素材(带画面和剧名)

6.2 Korea’s top 16 creatives (with image and drama)

6.2 한국 상위 16 소재(이미지+극명)

#画面Image이미지短剧名称Drama극명曝光Exposure노출在投广告数Live ads집행 광고关联素材数Similar연관 소재媒体Media매체首投/时长Start / dur.시작/길이文案(节选)Copy (excerpt)카피(발췌)
1
creative
The Bedmate Game: Sharehouse in Japan / 必须要做的合租房8.8M255YouTube2026-03-28 · 6s로맨스·스릴러·코미디까지 3초면 빠져드는 숏드라마, 한정 프로모션 혜택 받기详情open상세
2
creative
The Bedmate Game: Sharehouse in Japan / 必须要做的合租房4.7M281YouTube / AdMob2026-03-28 · 64s비글루详情open상세
3
creative
My Silent Bride / 我的哑妻4.3M560Threads / IG / FB2026-07-31 · 37sHer lips are sealed, but her eyes are planning your funeral. Watch every episode without p…详情open상세
4
creative
I Can Touch You3.7M50Threads / IG / FB2026-04-02 · 88s💕 When foster daughter Yujin spends a reckless night with CEO Ha-sung—who is mysteriously…详情open상세
5
creative
禁忌之浪:继子的好友诱惑3.5M190FB / FB-FAN / IG2026-09-20 · 25sTen years rot in prison ends today, and he’s ready to reclaim his stolen legacy. 👑详情open상세
6
creative
逃得过我吗 / Run From Me If You Can3.5M100Threads / IG / FB2026-06-24 · 36s"You saved my life, little nurse. Now, I own yours." 🩸💍 Hee-won, an exhausted ER nurse, …详情open상세
7
creative
I Can Touch3.3M50Threads / IG / FB-FAN2026-04-02 · 87s💕 When foster daughter Yujin spends a reckless night with CEO Ha-sung—who is mysteriously…详情open상세
8
creative
My Secretary Who Once Was My Wife3.2M1315IG / FB / FB-FAN2026-03-12 · 23sOne contract marriage. One unexpected chaebol heir. A year later, they divorced and forgot…详情open상세
9
creative
My Secretary Who Once Was My Wife3.0M1112FB / IG / Messenger2026-03-12 · 29sWhat happens when your "ex-husband on paper" becomes your "boss in real life"? 💼 Ha-eun a…详情open상세
10
creative
逃得过我吗 / Run From Me If You Can2.9M110Messenger / FB / FB-FAN2026-06-18 · 41s"You saved my life, little nurse. Now, I own yours." 🩸💍 Hee-won, an exhausted ER nurse, …详情open상세
11
creative
My Silent Bride / 我的哑妻2.7M100Threads / IG / FB2026-07-25 · 81sShe wore white for revenge. He thought the quiet bride was easy to control—now watch her m…详情open상세
12
creative
My Secretary Who Once Was My Wife2.6M138IG / FB / Threads2026-03-12 · 28sOne contract marriage. One unexpected chaebol heir. A year later, they divorced and forgot…详情open상세
13
creative
Clubhouse Of Desire2.5M72Messenger / FB-FAN / Threads2026-05-29 · 32sDumped for being “bad in bed,” Seoyun joins the hottest dating show where love starts afte…详情open상세
14
creative
My Secretary Who Once Was My Wife2.4M921Messenger / IG / FB-FAN2026-03-12 · 25sWhat happens when your "ex-husband on paper" becomes your "boss in real life"? 💼 Ha-eun a…详情open상세
15
creative
Bloodbound Luna2.4M88IG / FB / FB-FAN2026-03-16 · 96sAt prom night, Luna forms a forbidden bond with Jacob, the Alpha of the Nightclaw Soon she…详情open상세
16
creative
The Bedmate Game: Sharehouse in Japan / 必须要做的合租房2.4M912Threads / IG / FB-FAN2026-03-20 · 41s“Tonight… who will be sleeping next to you?” One rule: daily physical intimacy is mandator…详情open상세

重点看第 1 条:全品牌曝光最高的素材是一条 6 秒、韩语、只在 YouTube 投的快剪,文案是"로맨스·스릴러·코미디까지 3초면 빠져드는 숏드라마"。它只出现在韩国专属池里。它跟第 2–16 条(Meta 系、30–90 秒、讲剧情钩子)完全不是一套打法:这条不卖具体哪部剧,卖的是"Vigloo 这个 App"。

Note row 1: the brand’s highest-exposure creative is a 6-second, Korean-language, YouTube-only fast cut urging viewers to fall for a short drama in 3 seconds. It appears only in Korea’s own pool. It is a completely different play from rows 2–16 (Meta family, 30–90s, plot hooks): it sells no single title — it sells the Vigloo app itself.

1행 주목: 브랜드 최고 노출 소재는 6초·한국어·YouTube 전용 속편집. 한국 전용 풀에만 등장. 2~16행(Meta 계열, 30~90초, 스토리 훅)과 전혀 다른 전략 — 특정 작품이 아니라 "Vigloo 앱"을 팝니다.

07 曝光最高的 12 条素材

07 The 12 Highest-Exposure Creatives

07 노출 상위 12 소재

七国素材去掉重复后,按曝光从高到低取前 12 条,每条都标了属于哪部剧。这批素材撑起了品牌绝大部分曝光。

De-duplicated across seven markets, the top 12 by exposure, each labelled with its drama. These carry the bulk of the brand’s exposure.

7개국 중복 제거 후 노출 상위 12건, 각각 작품 표기. 브랜드 노출의 대부분을 담당합니다.

creative
#1

The Bedmate Game: Sharehouse in Japan / 必须要做的合租房

曝光Exposure노출 8.8M 在投广告Live ads집행 광고 25 关联素材Similar연관 소재 5 YouTube 2026-03-28 · 6s

로맨스·스릴러·코미디까지 3초면 빠져드는 숏드라마, 한정 프로모션 혜택 받기

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creative
#2

The Bedmate Game: Sharehouse in Japan / 必须要做的合租房

曝光Exposure노출 4.7M 在投广告Live ads집행 광고 28 关联素材Similar연관 소재 1 YouTube / AdMob 2026-03-28 · 64s

비글루

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creative
#3

My Silent Bride / 我的哑妻

曝光Exposure노출 4.3M 在投广告Live ads집행 광고 56 关联素材Similar연관 소재 0 Threads / IG / FB 2026-07-31 · 37s

Her lips are sealed, but her eyes are planning your funeral. Watch every episode without paying a dime on Vigloo. 🥀

查看详情View detail상세 보기
creative
#4

I Can Touch You

曝光Exposure노출 3.7M 在投广告Live ads집행 광고 5 关联素材Similar연관 소재 0 Threads / IG / FB 2026-04-02 · 88s

💕 When foster daughter Yujin spends a reckless night with CEO Ha-sung—who is mysteriously allergic to women—she triggers a family scandal that puts h…

查看详情View detail상세 보기
creative
#5

禁忌之浪:继子的好友诱惑

曝光Exposure노출 3.5M 在投广告Live ads집행 광고 19 关联素材Similar연관 소재 0 FB / FB-FAN / IG 2026-09-20 · 25s

Ten years rot in prison ends today, and he’s ready to reclaim his stolen legacy. 👑

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creative
#6

逃得过我吗 / Run From Me If You Can

曝光Exposure노출 3.5M 在投广告Live ads집행 광고 10 关联素材Similar연관 소재 0 Threads / IG / FB 2026-06-24 · 36s

"You saved my life, little nurse. Now, I own yours." 🩸💍 Hee-won, an exhausted ER nurse, never expected to share a dangerous secret with the city's m…

查看详情View detail상세 보기
creative
#7

I Can Touch

曝光Exposure노출 3.3M 在投广告Live ads집행 광고 5 关联素材Similar연관 소재 0 Threads / IG / FB-FAN 2026-04-02 · 87s

💕 When foster daughter Yujin spends a reckless night with CEO Ha-sung—who is mysteriously allergic to women—she triggers a family scandal that puts h…

查看详情View detail상세 보기
creative
#8

My Secretary Who Once Was My Wife

曝光Exposure노출 3.2M 在投广告Live ads집행 광고 13 关联素材Similar연관 소재 15 IG / FB / FB-FAN 2026-03-12 · 23s

One contract marriage. One unexpected chaebol heir. A year later, they divorced and forgot everything about each other. But fate reunites them in the …

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creative
#9

My Secretary Who Once Was My Wife

曝光Exposure노출 3.0M 在投广告Live ads집행 광고 11 关联素材Similar연관 소재 12 FB / IG / Messenger 2026-03-12 · 29s

What happens when your "ex-husband on paper" becomes your "boss in real life"? 💼 Ha-eun and Dohyun are reunited in the boardroom, and neither is read…

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creative
#10

I Lost Myself Beneath Mr.Black

曝光Exposure노출 3.0M 在投广告Live ads집행 광고 19 关联素材Similar연관 소재 0 IG / FB / Threads 2026-06-23 · 62s

Emily wanted the role of a lifetime — but the price? Her freedom, every night at 8 p.m. Collared, restrained, completely his. How far would you go for…

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creative
#11

逃得过我吗 / Run From Me If You Can

曝光Exposure노출 2.9M 在投广告Live ads집행 광고 11 关联素材Similar연관 소재 0 Messenger / FB / FB-FAN 2026-06-18 · 41s

"You saved my life, little nurse. Now, I own yours." 🩸💍 Hee-won, an exhausted ER nurse, never expected to share a dangerous secret with the city's m…

查看详情View detail상세 보기
creative
#12

My Silent Bride / 我的哑妻

曝光Exposure노출 2.7M 在投广告Live ads집행 광고 10 关联素材Similar연관 소재 0 Threads / IG / FB 2026-07-25 · 81s

She wore white for revenge. He thought the quiet bride was easy to control—now watch her make his perfect family crack, free to binge on Vigloo. 🥀

查看详情View detail상세 보기

12 条里 6 条是 Meta 系(Threads / Instagram / Facebook),1 条 YouTube,没有一条是 TikTok——再次说明高曝光素材集中在 Meta 系。

Six of the twelve are Meta family (Threads / Instagram / Facebook), one is YouTube, none is TikTok — again, high-exposure creatives concentrate on Meta.

12건 중 6건 Meta 계열(Threads/IG/FB), 1건 YouTube, TikTok 없음 — 고노출은 Meta 계열 집중.

08 渠道分布(近 365 天)

08 Channel Mix (365d)

08 채널 분포(365일)

渠道Channel채널在投广告数Live ads집행 광고占比Share비중
FB Facebook306,01221.39%
IG Instagram305,84521.38%
FB-FAN Facebook (FAN)238,94016.70%
Messenger Messenger207,65114.51%
TikTok TikTok198,39013.87%
Threads Threads170,51011.92%
AdMob AdMob1,9400.14%
YouTube YouTube1,2840.09%
Pangle Pangle1180.01%
Mintegral Mintegral240.00%
AppLovin AppLovin240.00%
Unity Ads Unity Ads230.00%
ironSource ironSource20.00%

Meta 系加起来 85.90%,TikTok 只有 13.87%。上一版说"TikTok 25.72% 排第一"是因为只统计了 TikTok 偏多的那一段,这次是全量,Meta 系接近 86%。自动化网盟(Pangle、Mintegral、AppLovin、Unity、ironSource)加起来还不到 0.1%。

Meta family totals 85.90%; TikTok only 13.87%. The earlier "TikTok #1 at 25.72%" counted only a TikTok-heavy slice; on the full data Meta approaches 86%. Automated networks together are under 0.1%.

Meta 계열 합계 85.90%, TikTok 13.87%. 이전 "TikTok 1위 25.72%"는 TikTok 편중 구간만 집계한 결과. 전량 기준 Meta 86% 근접. 자동화 네트워크는 0.1% 미만.

版式与时长:高曝光素材全是竖屏 9:16 的信息流短视频,但时长跨度极大——韩国那条 YouTube 爆款只有 6 秒,Meta 系的剧情钩子素材普遍 17–134 秒。可以看出 Vigloo 在不同渠道用完全不同的时长打法:YouTube 用 6 秒做品牌曝光,Meta 用 30–90 秒讲剧情钩子,TikTok 用大量广告位铺量。

Format and length: all high-exposure creatives are vertical 9:16 feed videos, but lengths vary enormously — the Korean YouTube hit is 6 seconds while Meta plot-hook creatives run 17–134s. So Vigloo runs a different duration play per channel: 6s brand reach on YouTube, 30–90s plot hooks on Meta, high ad-slot volume on TikTok.

포맷·길이: 고노출 소재는 모두 세로 9:16 숏폼이지만 길이 편차가 큼 — 한국 YouTube 히트는 6초, Meta 스토리 훅은 17~134초. 채널별로 다른 전략: YouTube 6초 브랜드 노출, Meta 30~90초 스토리 훅, TikTok 다광고지면 물량.

09 优秀视频素材脚本拆解

09 Video Script Teardown

09 영상 스크립트 분석

从第七章前 12 条里挑 5 条结构最清楚的,逐条拆开场钩子;另外附 1 条韩国专属的 6 秒 YouTube 素材做对照。视频都能直接播。

Five of the clearest structures from Chapter 07’s top 12, dissected for their opening hook, plus one Korea-only 6-second YouTube spot as a contrast. All playable.

7장 상위 12건 중 구조가 가장 명확한 5건의 오프닝 훅 분석 + 한국 전용 6초 YouTube 소재 1건 대조. 모두 재생 가능.

My Secretary Who Once Was My Wife

剧情钩子型契约婚姻 → 离婚 → 同一间办公室重逢 曝光Exposure노출 3.2M 在投广告Live ads집행 광고 13 关联素材Similar연관 소재 15 IG / FB 2026-03-12 · 23s

钩子怎么下的:文案把整条主线塞进前 3 秒:一份契约婚姻、一个意外出生的财阀继承人、一年后离婚且彼此遗忘,然后命运把两人扔进同一间办公室——他是毒舌 CEO,她是不敢犯错的新秘书,"而他们都不知道自己早就是夫妻"。属于信息密度炸弹式开场:不铺垫,直接把最强的身份反转一次抛完。

How the hook works: The copy stuffs the whole premise into 3 seconds: one contract marriage, one unexpected chaebol heir, a divorce a year later in which both forget, then fate dropping them into the same office — he the sharp-tongued CEO, she the new secretary, "and neither knows they were already married". An information-density bomb: no setup, just the strongest reveal at once.

훅 방식: 카피가 3초에 전개를 다 넣습니다: 계약 결혼, 예상치 못한 재벌 후계자, 1년 후 서로를 잊은 이혼, 같은 사무실 재회. 정보 밀도 폭탄형 오프닝.

文案:One contract marriage. One unexpected chaebol heir. A year later, they divorced and forgot everything about each other. But fate reunites them in the same office. He’s the sharp-tongued CEO. She’s the new secretary trying not to make mistakes. And neither of t…

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My Silent Bride / 我的哑妻

情绪威胁型沉默新娘的复仇预告 曝光Exposure노출 4.3M 在投广告Live ads집행 광고 56 关联素材Similar연관 소재 0 Threads / IG 2026-07-31 · 37s

钩子怎么下的:"她的嘴唇紧闭,但她的眼睛正在筹划你的葬礼。"一句话立起双重反差:表面的弱者和被压住的攻击性。再配上 🥀 符号和"在 Vigloo 免费看全集",把钩子和下载引导压在同一句里。

How the hook works: "Her lips are sealed, but her eyes are planning your funeral." One line builds a double contrast — apparent victim vs. suppressed aggression — plus the 🥀 marker and "watch every episode free on Vigloo", compressing hook and install CTA into one sentence.

훅 방식: "그녀의 입은 닫혀 있지만 눈은 당신 장례식을 계획 중" — 약자와 억눌린 공격성의 이중 대비 + 🥀 + "Vigloo 무료 전체 시청"으로 훅과 설치 유도를 한 문장에.

文案:Her lips are sealed, but her eyes are planning your funeral. Watch every episode without paying a dime on Vigloo. 🥀

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逃得过我吗 / Run From Me If You Can

权力交换型护士救人 → 黑帮老大用契约买下她 曝光Exposure노출 3.5M 在投广告Live ads집행 광고 10 关联素材Similar연관 소재 0 Threads / IG 2026-06-24 · 36s

钩子怎么下的:开场直接上黑帮老大第一人称台词:"你救了我的命,小护士。现在,你的命归我了。"然后才交代设定:急诊护士 Hee-won 给中枪的黑帮老大 Tae-young 输血,撞见他致命的秘密;婚礼当天被未婚夫背叛后,Taeyoung 带着契约出现。先用一句强势台词抓人,再补世界观。

How the hook works: Opens on the mob boss’ first-person line: "You saved my life, little nurse. Now, I own yours." Then the setup: ER nurse Hee-won transfuses the wounded boss Tae-young and stumbles onto his deadly secret; betrayed at her wedding, she is offered his contract. A dominant line first, world-building second.

훅 방식: 마피아 보스 1인칭 대사로 시작: "네가 내 목숨을 살렸다, 간호사. 이제 네 목숨은 내 것." 이후 설정. 강한 대사 먼저, 세계관 나중.

文案:"You saved my life, little nurse. Now, I own yours." 🩸💍 Hee-won, an exhausted ER nurse, never expected to share a dangerous secret with the city's most feared mob boss, Tae-young. When he arrived at her hospital with a gunshot wound, she transfused her own b…

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Quiet In The Office!

临界爆发型加班到崩溃 → 深夜闯进老板办公室 曝光Exposure노출 2.2M 在投广告Live ads집행 광고 17 关联素材Similar연관 소재 20 IG / FB 2026-02-27 · 116s

钩子怎么下的:"Nayul 已经到了崩溃边缘……周五晚上 11 点,被纯粹的愤怒驱使,她冲进了他的办公室。在那里,时间静止了。"文案在最高点故意断句("她撞见了——"),把悬念留给画面,是长文案引导点击的标准写法。

How the hook works: "Nayul was at her breaking point… at 11 PM on a Friday, driven by pure rage, she stormed into his office. There, time froze." The copy cuts off exactly at the peak ("having caught her—"), leaving the gap to the video — textbook long-copy clickbait.

훅 방식: "Nayul은 한계였다… 금요일 밤 11시, 분노에 이끌려 사장실로 뛰어들었다. 그곳에서 시간이 멈췄다." 최고점에서 문장을 끊어 영상에 공백을 넘기는 전형적 롱카피.

文案:Nayul was at her breaking point. Between the crushing workload and her detestable boss, Kwon Sijin—a man who perfected the art of trampling on dignity—she’d had enough. At 11 PM on a Friday, driven by pure rage, she stormed into his office. There, time froze. …

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I Lost Myself Beneath Mr.Black

猎奇契约型为拿到角色签下"每晚 8 点"的契约 曝光Exposure노출 3.0M 在投广告Live ads집행 광고 19 关联素材Similar연관 소재 0 IG / FB 2026-06-23 · 62s

钩子怎么下的:"Emily 想要一生中最重要的角色,但代价是什么?她的自由,每晚 8 点整。被戴上项圈、被束缚、完全属于他。为了梦想,你愿意走多远?"用"职业野心 vs 身体自主权"的极端对价制造猎奇张力,并直接挂上 #BDSM #contract 标签做人群定向。

How the hook works: "Emily wanted the role of a lifetime — but the price? Her freedom, every night at 8 p.m. Collared, restrained, completely his. How far would you go for your dream?" Extreme trade-off of ambition vs. autonomy, plus explicit #BDSM #contract tags for targeting.

훅 방식: "Emily는 인생 최고의 배역을 원했지만 대가는? 매일 밤 8시의 자유." 직업 야망 vs 신체 자율의 극단 대가 + #BDSM #contract 태그.

文案:Emily wanted the role of a lifetime — but the price? Her freedom, every night at 8 p.m. Collared, restrained, completely his. How far would you go for your dream? #vigloo #ilostmlyselfbeneathmrblack #kdrama #billionaire #BDSM #contract

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The Bedmate Game: Sharehouse in Japan / 必须要做的合租房 · 韩国专属池 · YouTube

对照组:品牌曝光峰值Control: brand exposure peak대조군: 브랜드 최고 노출 曝光Exposure노출 8.8M 只有 6 秒6 seconds only6초YouTube

钩子怎么下的:跟前面 5 条完全反过来——没有剧情、没有人设、没有悬念,只有 6 秒快剪加一句"3 秒就能上头的短剧,爱情、惊悚、喜剧全都有,限时优惠"。它不卖具体哪部剧,卖的是品类认知:把"Vigloo = 3 秒上头的短剧 App"钉进记忆。这类素材只投 YouTube,也是它只出现在韩国专属池的原因。

How the hook works: the exact inverse of the previous five — no plot, no character, no open loop; just a 6-second fast cut plus one line about short dramas you fall into in 3 seconds, romance, thriller and comedy included, with a limited-time offer. It sells no single title but the category belief: Vigloo is the 3-second-binge short-drama app. It runs only on YouTube, which is why it appears only in Korea’s own pool.

훅 방식: 앞 5건과 정반대 — 줄거리·캐릭터·미결 루프 없이 6초 속편집 + "3초면 빠지는 숏드라마, 로맨스·스릴러·코미디, 한정 프로모션". 특정 작품이 아니라 카테고리 인지("Vigloo=3초 몰입 숏드라마 앱")를 심습니다. YouTube 전용이라 한국 전용 풀에만 등장.

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10 封面拆解

10 Poster Teardown

10 포스터 분석

封面就是 360×640 的竖屏海报,是信息流里第一眼看到的东西。规律很统一:近景情绪特写 + 大字标题,吸量角色基本是两类极端——"被欺负的那个"或"掌控全局的那个"。下面 5 张取自第七章前 12 条。

The poster is the 360×640 vertical thumbnail — the first thing seen in feed. The pattern is uniform: close-up emotion + a big title, with the absorbing character being either "the bullied" or "the one in control". Five of them below, from Chapter 07’s top 12.

포스터는 360×640 세로 썸네일, 피드 첫인상. 패턴은 일정: 클로즈업 감정+대제목. 흡입 캐릭터는 "당한 자" 또는 "통제자". 아래 5장은 7장 상위 12건에서.

poster
#1

The Bedmate Game: Sharehouse in Japan / 必须要做的合租房

曝光Exposure노출 8.8MYouTube

构图:竖屏近景特写为主,主体占画面 60–70%,强情绪表情(惊慌/偏执/冷笑);剧名或标语用大字压在上沿或底部;打光偏冷或高对比。Composition: vertical close-up, subject 60–70% of frame, strong emotion (panic / obsession / smirk); the name or slogan sits in big type on top or bottom; cold or high-contrast lighting.구도: 세로 클로즈업, 주체 60~70%, 강한 감정; 상·하단 대제목으로 제목/슬로건; 차가운 톤 또는 고대비.

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poster
#2

The Bedmate Game: Sharehouse in Japan / 必须要做的合租房

曝光Exposure노출 4.7MYouTube

构图:竖屏近景特写为主,主体占画面 60–70%,强情绪表情(惊慌/偏执/冷笑);剧名或标语用大字压在上沿或底部;打光偏冷或高对比。Composition: vertical close-up, subject 60–70% of frame, strong emotion (panic / obsession / smirk); the name or slogan sits in big type on top or bottom; cold or high-contrast lighting.구도: 세로 클로즈업, 주체 60~70%, 강한 감정; 상·하단 대제목으로 제목/슬로건; 차가운 톤 또는 고대비.

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poster
#3

My Silent Bride / 我的哑妻

曝光Exposure노출 4.3MThreads

构图:竖屏近景特写为主,主体占画面 60–70%,强情绪表情(惊慌/偏执/冷笑);剧名或标语用大字压在上沿或底部;打光偏冷或高对比。Composition: vertical close-up, subject 60–70% of frame, strong emotion (panic / obsession / smirk); the name or slogan sits in big type on top or bottom; cold or high-contrast lighting.구도: 세로 클로즈업, 주체 60~70%, 강한 감정; 상·하단 대제목으로 제목/슬로건; 차가운 톤 또는 고대비.

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poster
#4

I Can Touch You

曝光Exposure노출 3.7MThreads

构图:竖屏近景特写为主,主体占画面 60–70%,强情绪表情(惊慌/偏执/冷笑);剧名或标语用大字压在上沿或底部;打光偏冷或高对比。Composition: vertical close-up, subject 60–70% of frame, strong emotion (panic / obsession / smirk); the name or slogan sits in big type on top or bottom; cold or high-contrast lighting.구도: 세로 클로즈업, 주체 60~70%, 강한 감정; 상·하단 대제목으로 제목/슬로건; 차가운 톤 또는 고대비.

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poster
#5

禁忌之浪:继子的好友诱惑

曝光Exposure노출 3.5MFB

构图:竖屏近景特写为主,主体占画面 60–70%,强情绪表情(惊慌/偏执/冷笑);剧名或标语用大字压在上沿或底部;打光偏冷或高对比。Composition: vertical close-up, subject 60–70% of frame, strong emotion (panic / obsession / smirk); the name or slogan sits in big type on top or bottom; cold or high-contrast lighting.구도: 세로 클로즈업, 주체 60~70%, 강한 감정; 상·하단 대제목으로 제목/슬로건; 차가운 톤 또는 고대비.

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三类角色,跟数据对得上:跑得最好的是"复仇者/归来者"(《重生天才宝宝的复仇》《为我再战一次吧,传奇拳王》——都在在投广告数榜前列)和"被背叛的女性"(《我的哑妻》/ My Silent Bride、《逃得过我吗》——都在曝光榜前列)。出现最多的是"掌握局面的人"(CEO/黑帮老大)这个角色。一句话:封面卖的不是剧情,是一种情绪。

Three character types, consistent with the data: the best performers are "avenger / returnee" (重生天才宝宝的复仇, 为我再战一次吧,传奇拳王 — both high on the live-ads ranking) and "the betrayed woman" (My Silent Bride / 我的哑妻, Run From Me If You Can — both high on exposure). Most frequent is "the one in control" (CEO / mob boss). In one line: a poster sells a feeling, not a plot.

세 유형, 데이터와 일치: 최고 성과는 "복수자/귀환자"(重生天才宝宝的复仇, 传奇拳王 — 광고 수 상위)와 "배신당한 여성"(My Silent Bride / 我的哑妻, 逃得过我吗 — 노출 상위). 최다 등장은 "권력자"(CEO/마피아). 한 줄로: 포스터는 줄거리가 아니라 감정을 팝니다.

11 爆款短剧画像:共同点、通用性、剧情简介

11 Anatomy of the Hits: Shared Traits, Versatility, Synopses

11 히트작 해부: 공통점·범용성·줄거리

这一章回答三个问题:跑得好的剧有什么共同点、哪些剧在不同地区和不同渠道都跑得好,以及这些爆款到底讲了什么故事。

This chapter answers three questions: what the strong performers share, which dramas work across markets and channels, and what these hits are actually about.

이 장은 세 가지에 답합니다: 성과 좋은 작품의 공통점, 여러 지역·채널에서 통하는 작품, 그리고 그 작품들이 어떤 이야기인가.

11.1 跑得好的短剧,共同点是什么

11.1 What the winners share

11.1 승자의 공통점

把"全池 368 条"当作基线,再看两个头部样本——曝光前 12 名的素材、在投广告数前 12 名的素材。头部相对全池的偏移,就是"跑得好"的特征。

Using all 368 creatives as the baseline, then two leader samples — the top-12-by-exposure and the top-12-by-live-ads creatives. How the leaders deviate from the baseline is what "winning" looks like.

전체 368건을 기준선으로, 노출 상위 12작과 집행 광고 상위 12작 소재를 비교합니다. 리더가 기준선에서 벗어난 방향이 곧 ‘승리’의 특징입니다.

指标Metric지표全池 368All 368전체 368曝光 TOP12 剧Top-12 exposure노출 상위 12广告 TOP12 剧Top-12 ads광고 상위 12
样本素材条数Creatives소재 수36823930
时长中位数Median length길이 중앙값40s38s32s
时长平均Mean length길이 평균46s42s32s
≥30 秒占比Share ≥30s30초 이상 비중69%66%63%
≥60 秒占比Share ≥60s60초 이상 비중29%27%0%
竖屏 9:16Vertical 9:16세로 9:16100%100%100%
主渠道Main channels주요 채널IG 99% · FB 99% · FB-FAN 96% · Messenger 93% · Threads 65%IG 99% · FB 99% · Messenger 97% · FB-FAN 96% · Threads 70%Threads 100% · IG 100% · FB 100% · FB-FAN 100% · Messenger 83%
主题材Main genres주요 장르豪门婚恋 · 霸道总裁 · 悬疑惊悚 · 虐恋背叛豪门婚恋 · 霸道总裁 · 悬疑惊悚 · 虐恋背叛悬疑惊悚 · 豪门婚恋 · 契约关系 · 霸道总裁
口号语言Copy language카피 언어latin 98% · 韩语Korean한국어 2%latin 97% · 韩语Korean한국어 3%latin 97% · 其它other기타 3%
投放跨度中位数Median span집행 기간 중앙값44d42d33d
单条最长投放Longest single run단일 최장 집행219d201d58d

六个共同点:① 100% 竖屏 9:16,一条横版都没有。② 全是 30–60 秒的短视频:曝光头部中位 39 秒,靠铺量的广告头部更短、中位只有 32 秒,没有一条超过 60 秒——说明"钩子"必须在半分钟内完成。③ 渠道清一色 Meta 全家桶(IG / FB / FB-FAN / Messenger ≥ 96%,Threads 65–100%),TikTok 一条都没进曝光头部。④ 题材高度收敛:豪门婚恋、霸道总裁两条线占了全部头部的一半以上,广告头部还额外叠加悬疑/禁忌。⑤ 口号几乎全是英文(97–98%),一条素材投全球,不是逐市场写本地文案。⑥ 投放周期长:中位 40+ 天,最长的单条跑了 200 多天——爆款是"熬"出来的,不是一波流。

Six shared traits: ① 100% vertical 9:16 — not a single landscape. ② All 30–60s shorts: exposure leaders median 39s; the volume-driven ad leaders are even shorter at 32s median, with none over 60s — the hook must land within half a minute. ③ Meta family throughout (IG/FB/FB-FAN/Messenger ≥96%, Threads 65–100%); not one TikTok creative reached the exposure top. ④ Genres converge hard: wealthy-family romance and CEO/alpha boss make up over half of every leader set. ⑤ Copy is almost all English (97–98%) — one creative serves the whole world, not per-market localisation. ⑥ Long runs: 40+ days median, the longest single creative ran 200+ days — hits are earned, not one-shot.

여섯 가지 공통점: ① 100% 세로 9:16. ② 모두 30~60초 숏폼: 노출 상위 중앙 39초, 물량형 광고 상위는 더 짧아 32초, 60초 초과 없음. ③ Meta 패밀리 일색(IG/FB/FB-FAN/MSG ≥96%, Threads 65~100%), TikTok은 노출 상위에 전무. ④ 장르 수렴: 재벌 로맨스·오만한 CEO가 절반 이상. ⑤ 카피는 거의 영어(97~98%). ⑥ 집행 기간 김: 중앙 40일+, 최장 200일+.

11.2 跨地区通用 vs 地区专属

11.2 Universal vs localised

11.2 범용 vs 로컬

把每部剧放进七个市场的样本里对一遍,看它出现在几个市场。结论很干脆:头部短剧是全球一套素材通投,真正"只在一个市场跑"的剧集中在长尾。

Each drama is matched against all seven market samples to see how many it appears in. The verdict is blunt: top dramas run one creative set worldwide; the truly single-market titles sit in the long tail.

각 작품을 7개 시장 샘플과 대조해 몇 개 시장에 등장하는지 봅니다. 결론은 명확: 상위 작품은 전 세계 공용 소재, 단일 시장 작품은 롱테일.

出现在几个地区Markets present등장 시장 수剧集数量Dramas작품 수
7 / 738全球通用:七个市场样本里都有Universal: in all seven markets글로벌 공용: 7개 시장 모두
6 / 710
5 / 71
4 / 74
3 / 79
2 / 72
1 / 713只在单一市场出现(本地专属)Single market only (localised)단일 시장 전용(로컬)
#跨地区通用剧Universal drama범용 작품覆盖市场Coverage커버리지跨区曝光合计Cross-market exposure시장 합산 노출市场明细Markets시장
1My Silent Bride / 我的哑妻7 / 7502.1MKR · US · GB · FR · DE · JP · TW
2My Secretary Who Once Was My Wife7 / 7440.6MKR · US · GB · FR · DE · JP · TW
3I Can Touch You7 / 7172.8MKR · US · GB · FR · DE · JP · TW
4逃得过我吗 / Run From Me If You Can7 / 7117.3MKR · US · GB · FR · DE · JP · TW
5The Bedmate Game: Sharehouse in Japan / 必须要做的合租房7 / 7112.5MKR · US · GB · FR · DE · JP · TW
6Quiet In The Office!7 / 7107.9MKR · US · GB · FR · DE · JP · TW
7Save Me With Latte Kiss7 / 782.6MKR · US · GB · FR · DE · JP · TW
8Clubhouse Of Desire7 / 776.2MKR · US · GB · FR · DE · JP · TW
9I Lost Myself Beneath Mr.Black7 / 765.1MKR · US · GB · FR · DE · JP · TW
10布西和野兽 / Bussy And The Beast7 / 750.5MKR · US · GB · FR · DE · JP · TW
11Final Lap: Love & Betrayal / 终点圈:爱与背叛的赛道7 / 749.9MKR · US · GB · FR · DE · JP · TW
12How Close Are We7 / 747.6MKR · US · GB · FR · DE · JP · TW

38 部剧同时出现在七个市场的样本里(占了绝大多数曝光),只有 13 部是"单市场专属"、2 部出现在两个市场。也就是说 Vigloo 的爆款是全球同一批素材在跑,本地化差异非常小。

38 dramas appear in all seven market samples (they carry the bulk of exposure); only 13 are single-market and 2 appear in two. In other words Vigloo’s hits are one global creative set; localisation differences are minimal.

7개 시장 모두에 등장하는 작품이 38편(노출 대부분 담당), 단일 시장 전용은 13편, 2개 시장은 2편. 즉 Vigloo 히트는 글로벌 동일 소재로 집행되며 현지화 차이는 작습니다.

11.2.1 真正"只在本地跑"的剧:韩国专属池

11.2.1 The genuinely local titles: Korea’s own pool

11.2.1 진짜 로컬 작품: 한국 전용 풀

七个市场里只有韩国有自己的专属素材池(59 条,别的市场都不到 1%)。这批素材对应的剧,就是"本地化打法"的样本:

Korea is the only market with its own creative pool (59 creatives; every other market under 1%). The dramas behind those creatives are the sample of a localised play:

7개 시장 중 한국만 자체 소재 풀(59건, 타 시장 1% 미만)을 가집니다. 그 소재의 작품이 곧 로컬 전략 샘플입니다:

#韩国专属剧Korea-only drama한국 전용 작품专属池曝光Pool exposure전용 풀 노출素材条数Creatives소재 수渠道Channels채널
1I Can Touch You9.4M9IG / FB / FB-FAN
2The Bedmate Game: Sharehouse in Japan / 必须要做的合租房8.8M1YouTube
3My Silent Bride / 我的哑妻7.2M8IG / FB / FB-FAN
4逃得过我吗 / Run From Me If You Can5.4M6Threads / IG / FB
5Quiet In The Office!2.8M3Messenger / IG / FB
6(未标注短剧)2.7M3Messenger / IG / FB-FAN

可以看到,韩国专属池里跑得最好的是《I Can Touch You》《Sharehouse》《我的哑妻》这些剧的韩国本地素材批次——同一部剧,全球投一套、韩国再补一套(甚至补的是 YouTube / 6 秒品牌素材)。

The best performers in Korea’s own pool are the Korea-local creative batches of I Can Touch You, Sharehouse, 我的哑妻 and others — the same drama running one global set plus a Korea-only add-on (even a YouTube 6-second brand spot).

한국 전용 풀 상위는 I Can Touch You, Sharehouse, 我的哑妻 등의 한국 로컬 소재 배치입니다 — 같은 작품에 글로벌 세트 + 한국 전용 세트(YouTube 6초 브랜드 소재 포함).

11.3 跨渠道:哪些剧在所有渠道都跑

11.3 Cross-channel: which dramas run everywhere

11.3 채널 전반: 어디서나 통하는 작품

下表是曝光前 10 名的剧,逐条看它铺了哪些渠道(✓=有素材)。

The top 10 by exposure, with the channels each one ran (✓ = has creatives).

노출 상위 10작의 채널별 소재 유무(✓).

短剧Drama작품IGFBFB-FANMSGThrYTTT
My Silent Bride / 我的哑妻✓✓✓✓✓··
My Secretary Who Once Was My Wife✓✓✓✓✓··
I Can Touch You✓✓✓✓✓··
逃得过我吗 / Run From Me If You Can✓✓✓✓✓··
The Bedmate Game: Sharehouse in Japan / 必须要做的合租房✓✓✓✓✓✓·
Quiet In The Office!✓✓✓✓✓··
I Lost Myself Beneath Mr.Black✓✓✓✓✓··
The Bedmate Game: Island / 床伴游戏:岛屿✓✓✓✓✓··
Clubhouse Of Desire✓✓✓✓✓··
Save Me With Latte Kiss✓✓✓✓···

结论:头部每一部都跑满了 Meta 全家桶(IG + FB + FB-FAN + Messenger + Threads)。真正稀缺的不是"渠道多",而是"跳出 Meta 还能爆"——整个样本里只有《Sharehouse》靠 YouTube / AdMob 打进了曝光榜,那条 6 秒品牌素材就是它的。而TikTok 虽然占了 13.87% 的广告位,却没有任何一条素材进入曝光头部:TikTok 负责铺量、Meta 负责出爆款、YouTube 偶尔出奇兵,这个分工在"剧"这个层级上同样成立。

Verdict: every one of the top dramas runs the full Meta family (IG + FB + FB-FAN + Messenger + Threads). What is genuinely scarce is not "many channels" but "breaking out beyond Meta" — across the whole sample only Sharehouse reached the exposure board via YouTube / AdMob, with that 6-second brand spot. And although TikTok holds 13.87% of ad slots, not a single TikTok creative reached the exposure top: TikTok for volume, Meta for hits, YouTube for the occasional surprise — the same division of labour holds at the drama level.

결론: 상위 모든 작품이 Meta 패밀리(IG+FB+FB-FAN+MSG+Threads)를 전부 운영합니다. 진짜 희소한 것은 ‘채널 수’가 아니라 ‘Meta 밖에서도 터지는 것’ — 전 샘플에서 Sharehouse만 YouTube/AdMob로 노출 상위에 진입했고 그 6초 브랜드 소재가 그것입니다. TikTok은 광고 지면 13.87%를 차지하지만 노출 상위 소재는 전무. TikTok=물량, Meta=히트, YouTube=복병.

11.4 爆款剧剧情简介(前 12)

11.4 Synopses of the hits (top 12)

11.4 히트작 줄거리(상위 12)

这 12 部就是曝光榜的前 12。剧情看下来有一个非常清楚的模板:一份契约/一场被迫的婚姻 → 一个冷面权力者 → 一次背叛或秘密 → 复仇与追悔。狼人、吸血鬼、赛车这类"重制作"题材,Vigloo 正用 AI 补进来(见下方附注)。

These are the top 12 on the exposure board. The template is strikingly clear: a contract or forced marriage → a cold power figure → a betrayal or secret → revenge and regret. Heavy-production genres — werewolf, vampire, racing — are being filled in by AI (see the note below).

노출 상위 12작입니다. 템플릿이 매우 선명합니다: 계약/강제 결혼 → 냉혹한 권력자 → 배신·비밀 → 복수와 후회. 늑대인간·뱀파이어·레이싱 등 고비용 장르는 AI로 채우는 중(아래 주석).

#1My Silent Bride / 我的哑妻 · 77 集eps화 · 2026-05-19

财阀第一集团掌权者姜敏宇,按祖父遗嘱娶了无法说话的养妹姜海娜。婚后三年她被困在家中、被情妇河秀妍百般欺辱;怀孕后她终于提出离婚,而敏宇在失去之后才发现自己早已爱上她——一场"追妻火葬场"的豪门虐恋。

Chaebol heir Kang Min-woo is forced by his grandfather’s will to marry his mute adoptive sister Hae-na. Locked at home and tormented by his mistress for three years, she finally files for divorce once pregnant — and only then does Min-woo realise he loved her all along.

재벌 총수 강민우는 할아버지 유언으로 말 못 하는 양여동생 해나와 결혼한다. 3년간 감금과 정부의 괴롭힘 끝에 해나는 임신을 계기로 이혼을 결심하고, 민우는 그제야 자신의 사랑을 깨닫는다.

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#2My Secretary Who Once Was My Wife · 80 集eps화 · 2026-03-12

荷恩为凑奶奶的医药费签下一份为期一年的"纸面婚姻",却不知道对象被错配成了财阀继承人度贤。多年后她成了他的新秘书,冷面 CEO 与新人秘书在同一个办公室里重新相爱。

Ha-eun signs a one-year paper marriage to pay her grandmother’s medical bills, unaware her partner was mis-assigned to the heir Do-hyeon. Years later she becomes his new secretary, and the cold CEO and the rookie fall for each other all over again.

하은은 할머니 병원비를 위해 1년 서류 결혼을 하지만 상대가 재벌 후계자 도현으로 잘못 배정된다. 훗날 신입 비서로 재회해 서로에게 빠진다.

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#3I Can Touch You · 81 集eps화 · 2026-03-24

姜家养女裕真意外和"对女人过敏"的 CEO 河成共度一夜,面临被逐出家门的危机。河成及时救下她并当场娶了她;在逐渐愈合的婚姻里,抛弃过她的姜家却带着迟来的道歉找上门。

Kang family’s foster daughter Yujin spends an accidental night with Hasung, the CEO allergic to women, and faces being cast out. He saves her and marries her on the spot; as her wounds heal, the family that abandoned her returns with a belated apology.

강가 양녀 유진은 여성 알레르기가 있는 CEO 하성과 하룻밤을 보내고 쫓겨날 위기에 처한다. 하성이 구해내 곧바로 결혼하고, 상처가 아문 뒤 강가가 뒤늦은 사과를 한다.

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#4逃得过我吗 / Run From Me If You Can · 84 集eps화 · 2026-06-04

急诊护士熙媛用自己的血救了中枪的黑帮老大泰英,却发现他致命的秘密——血友病。婚礼当天被未婚夫背叛后,泰英递上契约:做他一年假妻子,代价是 30 亿韩元和她父亲的医药费。她被锁进他的豪宅,越想逃越陷得深。

ER nurse Hee-won saves wounded mob boss Tae-young with her own blood and stumbles on his deadly secret: haemophilia. Betrayed at her wedding, she is handed a contract — one year as his fake wife for 3 billion won and her father’s bills. Locked in his mansion, the harder she tries to escape, the deeper she falls.

응급실 간호사 희원은 자기 피로 총에 맞은 마피아 보스 태영을 살리고 치명적 비밀(혈우병)을 알게 된다. 결혼식 날 배신당한 뒤 1년 가짜 아내 계약(30억+아버지 병원비)을 받는다. 저택에 갇혀 도망칠수록 깊이 빠진다.

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#5The Bedmate Game: Sharehouse in Japan · 47 集eps화 · 2026-03-19

成人恋爱真人秀《必须同床的合租房》里,参赛者每天换床伴、必须表现亲密。树里在节目中与前任悠真、温柔的昭仁、撩人的海重逢,连各自的前任也搬了进来——爱情还是奖金?她在本能和理智之间摇摆。

On the adults-only dating show "Must-Sleep-Together Sharehouse", contestants swap bed partners daily and must show affection. Juri reunites with ex Yuta, gentle Akihito and seductive Umi — with their exes moving in too. Love or the prize? She wavers between instinct and reason.

성인 연애 예능 ‘반드시 동침하는 쉐어하우스’에서 참가자는 매일 짝을 바꾸고 애정을 표현한다. 주리는 전 남자친구 유타, 다정한 아키토, 능글맞은 우미와 재회하고 전 연인들도 입주한다. 본능과 이성 사이에서 흔들린다.

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#6Quiet In The Office! · 58 集eps화 · 2026-02-12

被工作量和"践踏尊严"的上司权时镇逼到崩溃的娜率,某个周五晚上 11 点冲进他的办公室,撞见这位"完美"上司正在做一件私密而下流的事——两人之间的上下级关系从此变味。

Pushed to breaking point by her workload and a boss who tramples her dignity, Nayul storms into Kwon Sijin’s office at 11 p.m. one Friday — and catches her "perfect" boss in a private, lewd act. The hierarchy between them never recovers.

업무량과 존엄을 짓밟는 상사 권시진에게 몰린 나율은 금요일 밤 11시 사장실로 뛰어들어 ‘완벽한’ 상사의 은밀한 행위를 목격한다. 이후 상하관계는 흔들린다.

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#7I Lost Myself Beneath Mr.Black · 2026-06-23

想拿到角色的无名演员 Emily,把自由交给了电影投资人、亿万富翁 Adrian Black:每晚 8 点整被戴上项圈、被束缚、完全听命。一段"最有权的男人"与"必须服从的女人"之间的感官爱情就此展开。

Aspiring actress Emily trades her freedom to billionaire film investor Adrian Black for a role: every night at 8 p.m. she is collared, restrained and under his complete control. A sensual romance between the most powerful man and a woman bound to obey.

배역을 원하는 무명 배우 Emily는 영화 투자자 억만장자 Adrian Black에게 자유를 넘긴다: 매일 밤 8시 목걸이와 구속, 완전한 복종. 최강의 남자와 복종하는 여자의 관능 로맨스.

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#8The Bedmate Game: Island / 床伴游戏:岛屿 · 60 集eps화 · 2026

被杂志社辞退的 Elle 抛出一个大胆的节目创意:六名男女每晚同床,角逐 50 万美元奖金。在私人岛屿的九天里,欲望与情感正面相撞,Elle 也在其中重新认识了自己。

Fired from her magazine, Elle pitches a daring show: six men and women share a bed each night, racing for a $500,000 prize. Over nine days on a private island, desire and emotion collide — and Elle rediscovers herself.

잡지사에서 해고된 Elle은 6명의 남녀가 매일 동침하며 50만 달러 상금을 겨루는 과감한 기획을 낸다. 개인 섬에서의 9일간 욕망과 감정이 충돌하고 Elle은 자신을 재발견한다.

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#9Clubhouse of Desire · 51 集eps화 · 2026-01-10

因"性不合"被前男友东俊甩掉的瑞妍,报名参加恋爱真人秀《先睡后爱的会所》。七天里她要在凭本能行动的他、甜蜜的初恋在民和自私的前任之间,分清欲望、旧伤和伪装成爱情的执念,做出真正属于自己的选择。

Dumped by her ex over sexual incompatibility, Seoyun joins the dating show "The Sleeping-First Clubhouse". Over seven days she must choose between instinct-driven Taeha, sweet first love Jaemin and selfish ex Dongjun — sorting desire, wounds and obsession disguised as love.

성적 불화로 전 남자친구에게 차인 서윤은 연애 예능 ‘먼저 자고 사귀는 클럽하우스’에 참가한다. 7일간 본능형 태하, 달콤한 첫사랑 재민, 이기적 전 남자친구 동준 사이에서 욕망·상처·집착을 가려낸다.

#10Save Me With Latte Kiss · 57 集eps화 · 2025-08-14

天生"阳气不足"、常被鬼附身的文宝凛,唯一的解法是"和阳刚男人贴贴",可这对母胎单身的她太难。一次偶遇强大阳气的善太阳,让她签下不情愿的"贴贴契约",卷入比鬼还刺激的生存系贴贴恋爱。

Born lacking "yang energy" and often possessed by ghosts, Moon Boreum’s only cure is skinship with a yang-powered man — hard for a lifelong single. A chance encounter with the powerful Sun Taeyang lands her an unwanted "skinship contract" and a survival romance more thrilling than the ghosts.

선천적으로 양기가 부족해 자주 귀신에 붙는 문보름의 유일한 해법은 양기 남자와의 스킨십. 강한 양기의 선태양을 만나 원치 않는 ‘스킨십 계약’을 맺고 귀신보다 짜릿한 로맨스에 휘말린다.

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#11布西和野兽 / Bussy And The Beast · 2026-06-23

性治疗师潜进被诅咒的狼人家族庄园,去营救被绑架的弟弟,被迫为两个对立的 Alpha 缔结"爱的联结"来解咒。可 Alpha 的联结意外锁到了他身上,每一次治疗都让两人更近——一段可能颠覆族群秩序的禁忌之恋。

A sex therapist sneaks into a cursed werewolf manor to rescue his kidnapped brother and is forced to forge a love bond between two rival Alphas to break the curse. When the Alpha’s bond locks onto him instead, every session draws them closer — a forbidden romance that could unravel the pack’s order.

성 치료사가 저주받은 늑대인간 저택에 잠입해 납치된 동생을 구하려다, 저주를 풀기 위해 대립하는 두 알파의 ‘사랑의 결속’을 맺어야 한다. 알파의 결속이 자신에게 향하며 세션마다 둘은 가까워진다.

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#12禁忌火游戏 / Burning the Line · 50 集eps화 · 2026

距离婚礼只剩两个月,善宇开始怀疑自己是否真的爱在成、这场婚姻是否正确。她在常去的酒吧遇到新来的调酒师恩浩,四目相对如触电;不久后她在自己授课的大学课堂里发现,恩浩正坐在第一排盯着她。越界的关系就此点燃。

Two months before her wedding, Sun-woo starts doubting whether she truly loves Jae-sung and whether the marriage is right. At her usual bar she meets the new bartender Eun-ho and feels an instant jolt; soon she finds him staring at her from the front row of her own university class. A line is about to be crossed.

결혼을 두 달 앞두고 선우는 재성을 정말 사랑하는지 의심한다. 단골 바에서 새 바텐더 은호를 만나 감전 같은 끌림을 느끼고, 곧 자신이 가르치는 강의실 맨 앞줄에서 그를 발견한다. 선이 서서히 넘어진다.

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附注 · AI 制作的爆款苗子。曝光榜里还有两部值得单独看:《Bloodbound Luna》(22 集,毕业舞会之夜女主与狼群首领缔结禁忌羁绊,血统揭开后狼人与吸血鬼开战)是 Vigloo 第一部全 AI 制作的英文短剧,不足 10 人团队、8 周完成;《Final Lap: Love & Betrayal》(50 集,女主被丈夫背叛后以赛车界最强者身份归来复仇)用 AI 6 周完成,改编自《甩掉我的好莱坞巨星丈夫》这个已验证的 IP。狼人/吸血鬼/赛车这类烧钱题材,正被 AI 拉进短剧赛道——这也解释了为什么"题材空位"里最贵的那几类,Vigloo 反而在动。

Note · AI-made contenders. Two more titles on the exposure board deserve a separate look: Bloodbound Luna (22 eps — on prom night the heroine forges a forbidden bond with a pack alpha, and once her hybrid blood is revealed, wolves and vampires go to war) is Vigloo’s first fully AI-produced English short drama, made by under 10 people in 8 weeks; Final Lap: Love & Betrayal (50 eps — a woman betrayed by her husband returns as the most powerful figure in racing) was done with AI in 6 weeks, adapted from the proven IP Dumping My Hollywood Superstar Husband. Werewolf / vampire / racing — the expensive genres — are being pulled into short-form by AI, which explains why the priciest gaps in the genre map are exactly the ones Vigloo is moving into.

주석 · AI 제작 히트 후보. 노출 상위에 두 작품이 더 있습니다: Bloodbound Luna(22화, 무도회 밤 주인공이 늑대 무리 우두머리와 금기의 결속을 맺고, 혼혈 혈통이 드러나며 늑대인간과 뱀파이어가 전쟁)는 Vigloo 최초의 전면 AI 제작 영어 숏드라마로 10인 미만·8주 제작; Final Lap: Love & Betrayal(50화, 남편에게 배신당한 여성이 레이싱계 최강자로 귀환)은 AI로 6주 제작, 검증된 IP Dumping My Hollywood Superstar Husband 각색. 늑대인간/뱀파이어/레이싱 등 고비용 장르를 AI가 숏폼으로 끌어들이는 중입니다.