AppGrowing AI Strategy Analysis
Skill Guide
Explore practical use cases, prompting tips, and sample reports to see what AGG Skill can do—and get started with your own AI strategy analysis.
I.What is AppGrowing Skill?
Give your AI agent direct access to AppGrowing advertising data.
AppGrowing Skill (aggclaw), or AGG Skill, is AppGrowing Global’s ad creative analysis skill. After installing it and configuring your API key, use natural language to find creatives, analyze competitors, break down creative content, and explore strategies. Continue with follow-up questions or download creatives from the same analysis session.
II.Core Value
Better context makes AI analysis better informed.
AppGrowing provides advertising data and creative context. AGG Skill connects these capabilities to your AI agent to help you understand creatives, analyze competitors, and develop strategy recommendations.
Disconnected Data & Analysis
- Screen creativesRelies on experience
- Download & organizeHigh effort
- Transfer across toolsExtra steps
- Analyze creativesHard to apply to creation
- Summarize findingsHard to reuse
Connect Ad Data with AI Analysis
People × AI × Data
- Data provides evidenceFind trends and relevant creative examples.
- AI supports analysisBreak down content and propose ideas and strategies.
- People choose the directionApply judgment and taste, then test the results.
AppGrowing provides advertising data and creative context. AGG Skill connects them to your AI agent, supporting creative search, analysis, strategy decisions, and references for creation.
Your agent can format the analysis as HTML or another report format when it supports file creation.
III.Creative Strategy Analysis with AGG Skill
Six battle-tested playbooks for UA & marketing teams. Each scenario follows the same structure: the scenario name, the background, a ready-to-copy prompt, and the output report. Tweak the product and date range, send the prompt to your agent, and get the result.
Single Product Quick Research & Analysis
Analyze the ad creative deployment strategy and iteration patterns for @Hotel Legacy: Merge Game over the past 3 months. Present the results as a web page with visualizations. Preserve all content, including clickable links to ad creatives, if available. Add a sidebar table of contents with links to each section.
Genre / Industry Trend Research
Role: You are a senior creative director specializing in international markets. Compile key developments in the coloring game industry across the Russian, European, and US markets over the past 30 days, and combine them with ad creative data from AppGrowing Global to produce a coloring game market report with industry insights, creative analysis, and strategic recommendations. Target Audience: User acquisition managers working in international markets, game publishing teams, and related roles. After reading this report, you will be able to: quickly identify key trends in the coloring game industry over the past 30 days, clarify the current competitive landscape for coloring games and the changes in core user preferences, as well as identify actionable opportunities and paid user acquisition strategies for the next phase.
Sample report data period: July 19–August 19, 2026. The prompt above uses the latest 30 days.
Creative Breakdown & Video Generation Prompts
Help me analyze this video creative @Video (select a specific creative). Act as a video analyst, break down its content structure segment by segment, and list the key frames, cinematography, subtitle copy, character movements, and transition methods for each segment along the timeline. Key questions: How are the first 3 seconds structured? Why do they capture attention? Which psychological mechanisms does the ad tap into? How does it encourage clicks and conversions? Which creative framework does it use (e.g., AIDA, problem–solution, or a twist)? Which elements of its pacing and hook design can be adapted for other ads?
In recommender systems, ad performance depends in part on how well an ad’s visual and semantic features align with user preference vectors. Key tasks: 1. Identify the core narrative context shared by these creatives, then break down the visual and semantic features that define it. 2. Use these features to draft an AI video generation prompt that I can adapt to create similar ads. Aim for a similar audience appeal through the combination of core features, rather than visual resemblance alone. Output requirements: 1. When providing prompts for video generation, if the original creatives have a dialogue script, include the new script and specify the voiceover style. 2. Keep prompts for Seedance 2.0 concise and effective, using professional filmmaking terminology.
Evolution of Selling-Point Strategies (Multilingual)
Based on ad deployment data from the past 30 days, create an HTML report for "Ragnarok: The New World" — Top-Performing Creatives Across Two Platforms · Features · Ad Deployment Trends · Competitor Analysis. In addition to the regular report, focus on analyzing the changes in creative content strategies reflected by the selling points of the creatives. Use RO-inspired colors and artwork in the HTML report, and allow users to switch between Chinese, English, Japanese, Korean and Vietnamese.
Competitor Weekly Report Setup (Automated)
Use the analysis template below with an agent that supports scheduled tasks. Scheduling is provided by the agent; aggclaw supplies the creative analysis.
If this agent supports scheduled tasks, create a weekly task that runs every Monday at 09:00 in my local time zone. If scheduling is not supported, save the following as a reusable analysis template and run it once now. Please conduct a comprehensive analysis of creatives for @ProductName. Please follow the structure below for output: I. Basic Information: Product Name, Category, Publisher, Total Number of Creatives in the Past 30 Days, Number of Video Creatives, Number of Image Creatives, Countries Targeted, Advertising Platforms, Core Findings. II. Creative Clustering: Automatically cluster popular creatives, and output the name, share of creatives, share of impressions, core features, and whether it is a mainstream direction for each cluster. Analyze at least 6 clusters, aiming for 6–8 where the data supports it. III. Top 10 Ad Creatives: Sorted by impressions, each entry includes: creative ID, creative link, number of associated ads, impressions, creative first-seen date, country, advertising platform, creative lifecycle (days), and a one-sentence creative description. The creative ID is used to generate the AGG detail link. IV. In-depth Creative Breakdown (Top 5): 17 dimensions, analyzed individually: first 3-second hook, video rhythm, cinematography, shot switching frequency, character performance, worldbuilding, UI display, copywriting features, CTA design, emotional stimulation, emotional progression throughout the video, ability to drive user downloads, user pain points, value proposition, AIGC application, production cost (low/medium/high), production difficulty (★~★★★★★). V. Why These Creatives Work: By integrating platform algorithms, industry trends, user psychology and creative expression, this section summarizes why some creatives are easier to scale than others and why their lifespans differ. VI. Meta Vector Tag Analysis (Top 10): Each entry contains four vector tags, namely Visual Tag, Semantic Tag, Marketing Tag and Algorithm Signal, and conclude with an embedding summary (≤80 words). VII. Industry Insights: Extract at least 5 distinct industry insights from the data. VIII. Strategic Recommendations: Divided into 4 roles (publishing team / user acquisition manager / creative team / product team), with at least 3 actionable, verifiable recommendations for each role. IX. Future Trend Forecast: Predict how the top 5 creatives may evolve in the next 2-4 weeks.
Bulk Download of Creatives in One Batch
Custom download example: the folder and filename format below are extra instructions. By default, aggclaw creates a folder named after the report and saves files as {creativeID}.{extension}.
Download all creatives in this session to this local folder: ./downloads/
File Naming Convention: {Product Name}_{Serial Number}_{Impressions}.mp4Download only the creatives mentioned in the analysis report for this conversation.
IV.Sample Reports
All creative links in these reports link to the corresponding AGG creative detail pages.
Game Industry Reports
Whiteout Survival · SLG Weekly & Deep Dive
By integrating industry news and data on popular AGG ad creatives, it automatically generates weekly competitor reports for the SLG category — integrated analysis of "industry trends + creative strategies".
Last War: Survival · Number Gate Creatives
Focusing on the "Number Gate" advertising creative direction that has gained high popularity in the SLG category in recent years, exploring reusable creative strategies.
Lemon Fun · Portfolio & Competitor Intelligence
In-depth analysis of a designated publisher and its product portfolio — portfolio composition, advertising trends, creative approaches, and market strategies — helping teams understand the competitive landscape and inform new product development.
Water Sort Puzzle · Puzzle Category & Creatives
Based on Water Sort Puzzle - Sort Color, a hit product in the puzzle category — in-depth analysis of ad creative performance and what makes top-performing creatives effective across structure, visual elements, user pain points and storyline design.
Coin Master × GoldenHoYeah Slots · Global Weekly
Track advertising performance and creative strategy differences between Coin Master and GoldenHoYeah Slots — ad creative trends, user reach strategies and regional market dynamics.
My Garden World · Taiwan Campaign Lifecycle
Based on the ad deployment data across the full campaign lifecycle of My Garden World in the Taiwan market — how creative strategy evolves from scaling to maturity, covering creative direction switching, changes in selling points and insights into local user preferences.
App Industry Reports
Shopee × ChatGPT · Shopping & AI Tools
Two popular categories in international markets — shopping and AI tools — analyzed across industry trends, case studies of leading products, advertising strategies and creative directions, to help teams quickly understand market opportunities across categories.
Cleaning Tools · Weekly Competitor Intelligence
Systematic analysis of ad creatives for competing products in the overseas cleaning supplies sector — frame-by-frame breakdowns extracting narrative structure, shot design, selling-point presentation and conversion logic behind hit creatives.
SUGO — Online Chat Party · Social Weekly
In-depth analysis of ad creatives for social products — user attraction mechanisms, content expression methods, storyline design and conversion paths — showing how social products boost interest and drive download conversions.
DramaBox · Short-Form Drama Creative Deep Dive
Creatives trend analysis centered on DramaBox, a leading app in the short-form drama category — combining advertising creativity, plot structure and audience hooks to reveal short-drama user acquisition tactics and the competitive landscape.
V.Tips for Better Prompts
The quality of responses generated by AI strategy analysis directly hinges on the quality of your prompts. Below are the general principles and practical tips for effective prompting.
Common Commands
/aggclaw- Automatically chooses the analysis mode
/aggclaw-game- Game creative analysis
/aggclaw-app- App creative analysis
/aggclaw-shortdrama- Short-form drama creative analysis
/agg_inspire- Creative ideas and strategy discussions
Try Inspire Mode
/agg_inspire Suggest three ad creative directions for a merge game, including the audience psychology and an opening hook for each.
Specify the product name. Use @ to link it when your platform supports it.
Tell the AI which data to refer to, such as "the last 30 days" or a specific start and end date.
For your first prompt, define a clear framework—for example, ask the AI to analyze selling points, hooks, and scripts.
Tables, mind maps, HTML reports — simply tell the AI what you need.
Make requirements clear in advance — for example: "Do not fabricate content, and distinguish between objective analysis and strategic inference."
Use follow-up questions to explore the results in more depth while preserving context — e.g. "The second selling point is worth digging deeper, give me 3 ideas I can adapt."
Let the agent save effective analysis templates, turn them into Skills, and call them directly later.
I.Before You Begin
Before installing aggclaw, check your plan, get your API Key and pick the AI agent you will use.
- 1Make sure your AppGrowing Global subscription is AI Plus or AI Pro — other plans may not have access to aggclaw capabilities.
- 2Log in to AppGrowing Global and copy your personal API Key from Personal Center → Enterprise Info.Get API Key
- 3Pick the AI agent you will use — aggclaw supports a wide variety of AI agent platforms.
II.Quick Setup
There are two ways to install aggclaw — choose the option that works for you.
Install with a Prompt
🌟 RecommendedSkip the commands — just instruct your AI agent:
- Copy and paste the following prompt into your AI agent’s chat:Prompt
Install the aggclaw skill from the GitHub repo gencooai/skills to this machine, then tell me how to configure YOUCLOUD_API_KEY. https://github.com/gencooai/skills/
- Wait for the agent to finish
Your Agent will automatically clone the repository, install the skill, and guide you through API Key configuration.
UserInstall the aggclaw skill from the GitHub repo gencooai/skills to this machine, then tell me how to configure YOUCLOUD_API_KEY. https://github.com/gencooai/skills/AgentWorked for 5m 14sInstalled aggclaw to this machine. It will be available next turn. Get your key from AppGrowing Global → Personal Center → Enterprise Info.
Example Interaction (ChatGPT / Codex)
Manual Installation
Configure manually or set up via AI agent:
Clone the repository
git clone https://github.com/gencooai/skills.git
Copy the skill to your agent’s skills directory
Choose the command for your platform:
Codex CLI:
cp -r skills/aggclaw ~/.codex/skills/
OpenClaw:
cp -r skills/aggclaw ~/.openclaw/skills/
Hermes:
cp -r skills/aggclaw ~/.hermes/skills/
Claude Code:
cp -r skills/aggclaw ~/.claude/skills/
Configure your API Key
Get your AppGrowing Key from Personal Center → Enterprise Info. Then set the environment variable for your OS:
Linux / macOS
export YOUCLOUD_API_KEY="your-key-here"
Windows PowerShell
$env:YOUCLOUD_API_KEY="your-key-here"
Download the Skill Package
Download the aggclaw ZIP below. It contains the aggclaw folder, SKILL.md, and references/example.md. The package is prepared from the public GitHub repository.
Download aggclaw.zipUpload the Skill
In claude.ai, open Customize → Skills, choose + → Create skill → Upload a skill, and upload aggclaw.zip. Enable the skill after uploading. If your organization uses skill scanning, wait for the scan to finish.
Configure Your API Key & Get Started
Send /aggclaw in chat. On first use, Claude will ask for your AppGrowing Global API Key (get it from Personal Center → Enterprise Info) and guide you to set YOUCLOUD_API_KEY.
Install the Skill
QwenWork: open Extensions → Skills → Install Skill and upload SKILL.md together with the files in references/. WorkBuddy: place the complete aggclaw folder in ~/.workbuddy/skills/, or ask the agent to install it.
Provide API Key
Ask your agent to configure the API key. aggclaw reads the key from the YOUCLOUD_API_KEY environment variable. If you provide the key in chat, the agent still needs to configure it in its runtime environment. Sending the key alone does not complete setup. After configuration, verify the integration using the test prompt below.
My API key is your-key-here. Please configure YOUCLOUD_API_KEY in the runtime environment used by aggclaw, then verify that aggclaw can access AppGrowing data.
III.Verify the Integration
Once installation and configuration are done, send a simple test prompt:
/aggclaw Analyze the creatives of trending SLG games on AppGrowing over the past 30 days.
🎉 Integration Complete!
Next, open the AppGrowing Skill Usage Guide to learn how to use aggclaw for ad creative search, competitor analysis, creative breakdown and strategic insights.
IV.Troubleshooting
API Key not working
- Make sure your AppGrowing account is on AI Plus or AI Pro
- Check that the API Key was copied completely
- Confirm YOUCLOUD_API_KEY is configured correctly
- Restart the agent after configuration
Skill installation failed
Please check:
- Whether your current Agent supports Skill integration
- Whether it has file access or the required installation permissions
- Whether the enterprise environment restricts third-party software or AI agents
Cannot install in an enterprise environment
Some companies require IT / Security review before installing external software or connecting third-party services.
If you hit permission restrictions, contact your internal IT / Security team first.
Example — Claude (claude.ai): enable Code execution and file creation and Allow network egress in Settings → Capabilities:
I.Getting Help
AI Strategy Analysis is continuously improving. Every question, follow-up query and piece of feedback you provide helps make it even better.
For the same analysis task, try different phrasing and combinations of dimensions — AI's capabilities are far more versatile than you might imagine.
If you encounter issues like inaccurate data, unexpected responses, or missing features — let us know.
If you come across a particularly effective questioning framework or analytical workflow, share it with us. We will turn it into best practices and share it with other users.
Please contact your Account Manager or CSM in your support group. If you don't have one yet, connect with us now — scan the QR code.
II.Frequently Asked Questions
- Analysis points: Retrieving creative data through AGG Skill uses analysis points based on the actual request volume. AI plan accounts receive an initial allocation of free points. Contact your account manager or customer success manager for questions about points.
- Third-party AI platform fees: AI conversations on external platforms such as Claude, Codex, WorkBuddy and Hermes are billed separately by the respective service providers.