AppGrowing Global · Skill Guide
AGG Skill · AI Strategy Analysis

AppGrowing AI Strategy Analysis
Skill Guide

Explore practical use cases, prompting tips, and sample reports to see what AGG Skill can do—and get started with your own AI strategy analysis.

Compatible Agents
Codex (ChatGPT)ClaudeClaude CodeOpenClawHermesQwenWorkWorkBuddy⋯
Section I

I.What is AppGrowing Skill?

Give your AI agent direct access to AppGrowing advertising data.

AppGrowing Skill (aggclaw), or AGG Skill, is AppGrowing Global’s ad creative analysis skill. After installing it and configuring your API key, use natural language to find creatives, analyze competitors, break down creative content, and explore strategies. Continue with follow-up questions or download creatives from the same analysis session.

Product Research Competitor Analysis Creative Analysis Creative Inspiration Creative Downloads
Find creatives → Analyze & ask follow-ups → Download creatives
Section II

II.Core Value

Better context makes AI analysis better informed.

AppGrowing provides advertising data and creative context. AGG Skill connects these capabilities to your AI agent to help you understand creatives, analyze competitors, and develop strategy recommendations.

The AGG Skill Equation — Core Value
Quality Data & ContextAdvertising data and creative content×Understanding & PlanningCreative breakdowns and strategy insights×Agent ExecutionAutomated search, analysis, and output=Reusable Creative StrategiesBuild methods for future iteration
Traditional Workflow

Disconnected Data & Analysis

Manual handoffs across tools
  • Screen creativesRelies on experience
  • Download & organizeHigh effort
  • Transfer across toolsExtra steps
  • Analyze creativesHard to apply to creation
  • Summarize findingsHard to reuse
Without data and context, AI output is harder to tailor to real needs.
AppGrowing

Connect Ad Data with AI Analysis

AGG Skill brings AppGrowing capabilities to your agent
AppGrowing Context Engine
Video visuals
Characters
Subtitles & copy
Music / BGM
Pace & duration
More dimensions
Content Understanding ContextStructured data · Semantic understanding · Tags · Knowledge
Analysis InsightsUnderstand content and identify creative patterns
Agent ExecutionSearch, analyze, follow up, and download
Strategy KnowledgeSave methods for later reuse
Collaborative Value

People × AI × Data

Clear roles, informed decisions
  • Data provides evidenceFind trends and relevant creative examples.
  • AI supports analysisBreak down content and propose ideas and strategies.
  • People choose the directionApply judgment and taste, then test the results.
Data provides evidence, AI supports analysis, and people make the decisions.

AppGrowing provides advertising data and creative context. AGG Skill connects them to your AI agent, supporting creative search, analysis, strategy decisions, and references for creation.

1Ask in natural language
2AGG Skill searches and analyzes
3Review results and ask follow-ups

Your agent can format the analysis as HTML or another report format when it supports file creation.

Section III

III.Creative Strategy Analysis with AGG Skill

Six battle-tested playbooks for UA & marketing teams. Each scenario follows the same structure: the scenario name, the background, a ready-to-copy prompt, and the output report. Tweak the product and date range, send the prompt to your agent, and get the result.

01
Use Case

Single Product Quick Research & Analysis

ScenarioYou notice that a certain product on the market has seen a massive ad push recently, and you want to quickly figure out its creative strategy — core selling points, creative approaches, and ad deployment patterns — without having to review each item in the creative library manually. Just type one sentence, and AI will get it done for you.
Prompt
Analyze the ad creative deployment strategy and iteration patterns for @Hotel Legacy: Merge Game over the past 3 months.

Present the results as a web page with visualizations. Preserve all content, including clickable links to ad creatives, if available. Add a sidebar table of contents with links to each section.
🏠 View AI Report: Hotel Legacy — Ad Creative Deployment Strategy & Iteration Analysis ↗
02
Use Case

Genre / Industry Trend Research

ScenarioA certain product category keeps generating hit products in overseas markets. You want to figure out its growth strategy while assessing whether your own products can capitalize on the opportunity — use AI for category research and opportunity assessment, and generate an actionable go-to-market strategy.
Prompt
Role: You are a senior creative director specializing in international markets.

Compile key developments in the coloring game industry across the Russian, European, and US markets over the past 30 days, and combine them with ad creative data from AppGrowing Global to produce a coloring game market report with industry insights, creative analysis, and strategic recommendations.

Target Audience: User acquisition managers working in international markets, game publishing teams, and related roles.

After reading this report, you will be able to: quickly identify key trends in the coloring game industry over the past 30 days, clarify the current competitive landscape for coloring games and the changes in core user preferences, as well as identify actionable opportunities and paid user acquisition strategies for the next phase.
🧩 Sample Output Report: Global Coloring Game Report ↗

Sample report data period: July 19–August 19, 2026. The prompt above uses the latest 30 days.

03
Use Case

Creative Breakdown & Video Generation Prompts

ScenarioYou come across a high-performing ad creative and want to figure out why it works. Instead of simply asking "what is this ad about", you need to break it down to the structural level: how it grabs attention at the start, how it builds momentum in the middle, how it drives conversion at the end, and what user psychology it taps into.
Prompt · Breakdown
Help me analyze this video creative @Video (select a specific creative). Act as a video analyst, break down its content structure segment by segment, and list the key frames, cinematography, subtitle copy, character movements, and transition methods for each segment along the timeline.

Key questions: How are the first 3 seconds structured? Why do they capture attention? Which psychological mechanisms does the ad tap into? How does it encourage clicks and conversions? Which creative framework does it use (e.g., AIDA, problem–solution, or a twist)? Which elements of its pacing and hook design can be adapted for other ads?
🎰 Sample Report: In-Depth Breakdown of Jackpot World — Casino Slots Video Creatives ↗
Prompt · Video Generation
In recommender systems, ad performance depends in part on how well an ad’s visual and semantic features align with user preference vectors.

Key tasks:
1. Identify the core narrative context shared by these creatives, then break down the visual and semantic features that define it.
2. Use these features to draft an AI video generation prompt that I can adapt to create similar ads. Aim for a similar audience appeal through the combination of core features, rather than visual resemblance alone.

Output requirements:
1. When providing prompts for video generation, if the original creatives have a dialogue script, include the new script and specify the voiceover style.
2. Keep prompts for Seedance 2.0 concise and effective, using professional filmmaking terminology.
04
Use Case

Evolution of Selling-Point Strategies (Multilingual)

ScenarioA competing product has seen a sharp increase in cross-platform advertising activity over the past 30 days. You want to figure out how its creatives' selling points have shifted and how its creative direction has been adjusted — but manually reviewing thousands of creatives is far too tedious. Use AI to generate a strategy evolution report with one click.
Prompt
Based on ad deployment data from the past 30 days, create an HTML report for "Ragnarok: The New World" — Top-Performing Creatives Across Two Platforms · Features · Ad Deployment Trends · Competitor Analysis. In addition to the regular report, focus on analyzing the changes in creative content strategies reflected by the selling points of the creatives. Use RO-inspired colors and artwork in the HTML report, and allow users to switch between Chinese, English, Japanese, Korean and Vietnamese.
🌍 Sample Report: Ragnarok — Top-Performing Creatives Across Two Platforms · Ad Deployment Trend · Content Strategy Analysis ↗
05
Use Case

Competitor Weekly Report Setup (Automated)

ScenarioYou have passed the stage of "checking once in a while" and need to turn competing-product tracking into a fixed, reusable process. Define a competitor list, analysis dimensions, and a consistent format for your weekly reports. Instead of writing prompts repeatedly every week, build a reusable weekly report template.

Use the analysis template below with an agent that supports scheduled tasks. Scheduling is provided by the agent; aggclaw supplies the creative analysis.

Prompt · Weekly Template
If this agent supports scheduled tasks, create a weekly task that runs every Monday at 09:00 in my local time zone. If scheduling is not supported, save the following as a reusable analysis template and run it once now. Please conduct a comprehensive analysis of creatives for @ProductName. Please follow the structure below for output:

I. Basic Information: Product Name, Category, Publisher, Total Number of Creatives in the Past 30 Days, Number of Video Creatives, Number of Image Creatives, Countries Targeted, Advertising Platforms, Core Findings.

II. Creative Clustering: Automatically cluster popular creatives, and output the name, share of creatives, share of impressions, core features, and whether it is a mainstream direction for each cluster. Analyze at least 6 clusters, aiming for 6–8 where the data supports it.

III. Top 10 Ad Creatives: Sorted by impressions, each entry includes: creative ID, creative link, number of associated ads, impressions, creative first-seen date, country, advertising platform, creative lifecycle (days), and a one-sentence creative description. The creative ID is used to generate the AGG detail link.

IV. In-depth Creative Breakdown (Top 5): 17 dimensions, analyzed individually: first 3-second hook, video rhythm, cinematography, shot switching frequency, character performance, worldbuilding, UI display, copywriting features, CTA design, emotional stimulation, emotional progression throughout the video, ability to drive user downloads, user pain points, value proposition, AIGC application, production cost (low/medium/high), production difficulty (★~★★★★★).

V. Why These Creatives Work: By integrating platform algorithms, industry trends, user psychology and creative expression, this section summarizes why some creatives are easier to scale than others and why their lifespans differ.

VI. Meta Vector Tag Analysis (Top 10): Each entry contains four vector tags, namely Visual Tag, Semantic Tag, Marketing Tag and Algorithm Signal, and conclude with an embedding summary (≤80 words).

VII. Industry Insights: Extract at least 5 distinct industry insights from the data.

VIII. Strategic Recommendations: Divided into 4 roles (publishing team / user acquisition manager / creative team / product team), with at least 3 actionable, verifiable recommendations for each role.

IX. Future Trend Forecast: Predict how the top 5 creatives may evolve in the next 2-4 weeks.
🧙 Sample Report: Weekly Report on MMORPG + Fantasy-Themed Games Going Global — Zeus: The God of Arrogance ↗
06
Use Case

Bulk Download of Creatives in One Batch

ScenarioDownload ad creatives in bulk to build your asset library or import them into other AI tools for further analysis. Describe what you need in natural language, and let the AI handle the download process.

Custom download example: the folder and filename format below are extra instructions. By default, aggclaw creates a folder named after the report and saves files as {creativeID}.{extension}.

Prompt
Download all creatives in this session to this local folder: ./downloads/

File Naming Convention: {Product Name}_{Serial Number}_{Impressions}.mp4
Prompt · Mentioned Creatives
Download only the creatives mentioned in the analysis report for this conversation.
downloads — 6 items
▦Jackpot_World_Creative_Monitor.csv1.3 KB
▶Jackpot_World_01_744747.mp417.7 MB
▶Jackpot_World_02_667387.mp419.4 MB
▶Jackpot_World_03_591136.mp43.7 MB
▶Jackpot_World_04_500966.mp42.4 MB
▶Jackpot_World_05_474921.mp4492.4 KB
✓ Done Files were named automatically following the requested convention: {Product Name}_{Serial Number}_{Impressions}.mp4
Section IV

IV.Sample Reports

All creative links in these reports link to the corresponding AGG creative detail pages.

Game Industry Reports

SLG · Weekly + Deep Dive

Whiteout Survival · SLG Weekly & Deep Dive

By integrating industry news and data on popular AGG ad creatives, it automatically generates weekly competitor reports for the SLG category — integrated analysis of "industry trends + creative strategies".

UA TeamStrategy AnalysisIndustry Research
Open Report ↗
SLG · Creative Deep Dive

Last War: Survival · Number Gate Creatives

Focusing on the "Number Gate" advertising creative direction that has gained high popularity in the SLG category in recent years, exploring reusable creative strategies.

UA TeamCreative TeamStrategy Analysis
Open Report ↗
Consumer Discretionary · Portfolio Intelligence

Lemon Fun · Portfolio & Competitor Intelligence

In-depth analysis of a designated publisher and its product portfolio — portfolio composition, advertising trends, creative approaches, and market strategies — helping teams understand the competitive landscape and inform new product development.

Product TeamMarket ResearchStrategy Analysis
Open Report ↗
Puzzle & Brain Teaser

Water Sort Puzzle · Puzzle Category & Creatives

Based on Water Sort Puzzle - Sort Color, a hit product in the puzzle category — in-depth analysis of ad creative performance and what makes top-performing creatives effective across structure, visual elements, user pain points and storyline design.

Creative TeamDesignVideo ProductionUA Team
Open Report ↗
Fishing & Casino · Overseas Weekly

Coin Master × GoldenHoYeah Slots · Global Weekly

Track advertising performance and creative strategy differences between Coin Master and GoldenHoYeah Slots — ad creative trends, user reach strategies and regional market dynamics.

UA AdvertisingGlobal StrategyCreative TeamMarket Analysis
Open Report ↗
Regional · Full-Cycle Analysis

My Garden World · Taiwan Campaign Lifecycle

Based on the ad deployment data across the full campaign lifecycle of My Garden World in the Taiwan market — how creative strategy evolves from scaling to maturity, covering creative direction switching, changes in selling points and insights into local user preferences.

Product OperationsCreative TeamRegional MarketingUA Team
Open Report ↗
Section V

V.Tips for Better Prompts

The quality of responses generated by AI strategy analysis directly hinges on the quality of your prompts. Below are the general principles and practical tips for effective prompting.

Common Commands

/aggclaw
Automatically chooses the analysis mode
/aggclaw-game
Game creative analysis
/aggclaw-app
App creative analysis
/aggclaw-shortdrama
Short-form drama creative analysis
/agg_inspire
Creative ideas and strategy discussions

Try Inspire Mode

Prompt
/agg_inspire Suggest three ad creative directions for a merge game, including the audience psychology and an opening hook for each.
1
Specify what to analyze

Specify the product name. Use @ to link it when your platform supports it.

2
Specify a time range

Tell the AI which data to refer to, such as "the last 30 days" or a specific start and end date.

3
Provide analysis dimensions

For your first prompt, define a clear framework—for example, ask the AI to analyze selling points, hooks, and scripts.

4
Specify the output format

Tables, mind maps, HTML reports — simply tell the AI what you need.

5
Set clear constraints

Make requirements clear in advance — for example: "Do not fabricate content, and distinguish between objective analysis and strategic inference."

6
Ask follow-up questions

Use follow-up questions to explore the results in more depth while preserving context — e.g. "The second selling point is worth digging deeper, give me 3 ideas I can adapt."

7
Create your own Skill

Let the agent save effective analysis templates, turn them into Skills, and call them directly later.