:root{--ink:#111b2d;--red:#ef3347;--cream:#faf8f4;--paper:#fff;--line:#e8e0d6;--muted:#647084}body{background:var(--cream);color:var(--ink);font-family:pingfang sc,microsoft yahei,Inter,sans-serif}.nav{background:rgba(255,255,255,.96);border-color:var(--line)}.nav a.active{color:var(--red)!important}.nav a.active:after{background:var(--red)!important}.hero{background:linear-gradient(115deg,#fffdf9 0%,#fffdf9 58%,#eee9e2 58%,#e7e0d8 100%);margin:0 calc((1280px - 100vw)/2);padding-left:max(24px,calc((100vw - 1280px)/2));padding-right:max(24px,calc((100vw - 1280px)/2));grid-template-columns:58% 42%;min-height:580px}.hero h1{font-family:Georgia,songti sc,serif;font-size:60px;line-height:1.05;letter-spacing:-.055em}.hero h1 span:first-child{color:var(--ink)}.hero h1 span:last-child{color:var(--red)}.kicker{color:var(--red)}.judgment{font-family:Georgia,songti sc,serif;border-left:0!important;font-size:21px!important}.judgment:before{color:var(--red)!important}.stats{border-color:#d9d0c5;border-radius:14px;box-shadow:0 15px 40px rgba(50,33,15,.1)}.stat:nth-child(1){background:var(--ink)}.stat b{color:var(--red)}.stat:nth-child(1) b{color:#fff}.models{grid-template-columns:repeat(5,1fr)}.model,.model:nth-child(4),.model:nth-child(5){grid-column:auto;border-top-color:var(--red);background:#fffdfa}.model:nth-child(even){background:#fff}.model .num{color:var(--red)}section{border-color:var(--line)}h2{font-family:Georgia,songti sc,serif;font-size:36px}.tablewrap,.detail,.work,.matrix{border-color:var(--line);box-shadow:none}.tablewrap tbody tr:hover{background:#fff3f4}.tablewrap tbody tr:nth-child(-n+3) td:first-child,.tablewrap td:nth-child(2) a{color:var(--red)}.account{position:relative}.account:before{content:"";display:block;height:1px;background:var(--red);width:42px;margin-bottom:20px}.account-top{background:#fffefa;padding:28px;border:1px solid var(--line);border-radius:0;grid-template-columns:190px 1fr}.profile{display:none}.case-logo{width:140px;height:140px;border-radius:50%;object-fit:cover;background:#fff;border:7px solid #fff;box-shadow:0 8px 22px rgba(35,27,20,.15)}.account .quote{background:#fff3f3;border-left-color:var(--red)!important}.role b{color:var(--red)}.bar i{background:var(--red)}.work:hover{border-color:var(--red);transform:translateY(-3px)}.workgrid,.library{grid-template-columns:repeat(4,1fr)}.work{background:#fff}.work img{aspect-ratio:4/5}.matrix .s3{background:#ffe3e5;color:#b61e31}.matrix .s2{background:#fff1dd}.asset-row a{color:var(--red)}.conclusion{background:var(--ink)}.conclusion h2:before{color:#ff9aa5}.takeaways li{border-color:var(--red)}.top{background:var(--red)}@media(max-width:900px){.hero{margin:0 -24px;padding-left:24px;padding-right:24px;grid-template-columns:1fr}.hero h1{font-size:48px}.models{grid-template-columns:1fr 1fr}.workgrid,.library{grid-template-columns:repeat(3,1fr)}}@media(max-width:560px){.hero{margin:0 -16px;padding:48px 16px}.hero h1{font-size:39px}.models,.workgrid,.library{grid-template-columns:repeat(2,1fr)}.account-top{grid-template-columns:1fr;padding:20px}.case-logo{width:92px;height:92px}}#accountSections{margin-top:24px}.account{display:none!important}.case{padding:92px 0;border-top:1px solid #e8e2da}.case-hero{min-height:430px;display:grid;grid-template-columns:62% 38%;background:#fffdf9;border:1px solid #e8e2da;position:relative;overflow:hidden}.case-copy{padding:50px 56px}.case-no,.case-index{color:#e62e3d;font-weight:800;letter-spacing:.12em;font-size:12px}.case h2{font:700 68px/1 Georgia,songti sc,serif;margin:16px 0 0;color:#101828}.case h3{margin:4px 0;font-size:24px}.case-copy h3{color:#e62e3d;font:700 31px/1.2 Georgia,songti sc,serif}.case-pos{font-size:18px;max-width:560px}.case-finding{border-left:3px solid #e62e3d;padding-left:17px;max-width:590px;font:19px/1.65 Georgia,songti sc,serif}.case-visual{background:linear-gradient(135deg,#e8e2da,#cfc5ba);display:flex;align-items:center;justify-content:center;position:relative}.case-visual:after{content:"CONTENT × TRUST";position:absolute;right:18px;top:20px;writing-mode:vertical-rl;letter-spacing:.14em;color:#6d6259;font-size:11px}.case-visual img{width:210px;height:210px;border-radius:50%;object-fit:cover;border:10px solid #fff;box-shadow:0 12px 30px #71675d66}.case-visual span{position:absolute;bottom:38px;font-size:12px;letter-spacing:.15em;color:#574e47}.case-formula{display:grid;grid-template-columns:repeat(4,1fr);gap:0;background:#101828;color:#fff;padding:25px 36px}.case-formula div{display:flex;gap:12px;align-items:center;border-right:1px solid #fff3;padding:0 16px}.case-formula div:last-child{border:0}.case-formula b{color:#ff7380}.case-formula strong{font-size:16px}.case-overview{display:grid;grid-template-columns:repeat(5,1fr);gap:12px;margin:22px 0 56px}.case-overview div{padding:18px;background:#fff;border:1px solid #e8e2da;min-height:104px}.case-overview div:nth-child(1){border-top:3px solid #e62e3d}.case-overview div:nth-child(2){background:#f7f2e9}.case-overview div:nth-child(3){background:#101828;color:#fff}.case-overview div:nth-child(4){background:#f1f3f5}.case-overview b{display:block;color:#e62e3d;font-size:12px;margin-bottom:8px}.case-overview div:nth-child(3) b{color:#ff9ba5}.case-overview span{font-size:15px}.case-section{display:grid;grid-template-columns:27% 73%;gap:26px;margin-bottom:32px}.case-section>div:first-child{padding:28px 0}.case-section>div:last-child{padding:28px;border-left:1px solid #e8e2da}.case-bar{display:grid;grid-template-columns:160px 1fr 64px;gap:10px;align-items:center;margin:14px 0;font-size:13px}.case-bar b{height:9px;background:#e62e3d}.case-bar em{font-style:normal;color:#647084}.case-works{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}.case-work{background:#fff;border:1px solid #e8e2da}.case-work img{width:100%;aspect-ratio:4/5;object-fit:cover;cursor:zoom-in}.case-work div{padding:12px}.case-work h4{font-size:14px;line-height:1.45;min-height:41px;margin:5px 0}.case-work small{color:#647084}.case-work a,.case-back{color:#e62e3d;font-weight:700;text-decoration:none;font-size:13px}.mechanisms{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid #e8e2da;border-bottom:1px solid #e8e2da}.mechanisms article{padding:27px;border-right:1px solid #e8e2da}.mechanisms article:last-child{border:0}.mechanisms b{display:inline-flex;width:30px;height:30px;border-radius:50%;align-items:center;justify-content:center;background:#e62e3d;color:#fff}.mechanisms h3{font:700 22px Georgia,songti sc,serif;margin:16px 0 8px}.mechanisms p{color:#647084;margin:0}blockquote{margin:36px 0 14px;padding:30px 38px;background:#fff1f0;font:23px/1.65 Georgia,songti sc,serif;position:relative}blockquote:before{content:"“";position:absolute;left:14px;top:-4px;font-size:70px;color:#e62e3d;line-height:1}blockquote cite{display:block;text-align:right;color:#647084;font:13px pingfang sc}@media(max-width:800px){.case-hero,.case-section{grid-template-columns:1fr}.case-copy{padding:35px}.case h2{font-size:48px}.case-visual{min-height:220px}.case-formula,.case-overview{grid-template-columns:1fr 1fr}.case-formula div{padding:12px;border-bottom:1px solid #fff3}.case-overview{gap:8px}.case-section>div:last-child{border-left:0;padding:0}.case-works{grid-template-columns:1fr 1fr}.mechanisms{grid-template-columns:1fr}.mechanisms article{border-right:0;border-bottom:1px solid #e8e2da}.case-bar{grid-template-columns:110px 1fr 50px}}.depth-stack{margin:54px 0;border-top:1px solid #e8e2da}.depth-block{padding:38px 0;border-bottom:1px solid #e8e2da}.depth-head{display:flex;gap:18px;align-items:flex-start;margin-bottom:24px}.depth-head>span{font:700 34px/1 Georgia,songti sc,serif;color:#e62e3d}.depth-head h3{font:700 25px/1.1 Georgia,songti sc,serif;margin:0}.depth-head p{font-size:14px;color:#647084;margin:7px 0 0}.diagnosis-grid{display:grid;grid-template-columns:210px minmax(0,1fr);gap:26px;align-items:stretch}.diagnosis-grid article{background:#101828;color:#fff;padding:23px}.diagnosis-grid article b,.diagnosis-grid article em{display:block;font-style:normal;font-size:12px;color:#d5dce7}.diagnosis-grid article strong{display:block;font:700 48px/1 Georgia,songti sc,serif;color:#ff9ba5;margin:8px 0}.diagnosis-grid>p{margin:0;padding:3px 10px;font-size:16px;line-height:1.8;max-width:720px}.journey{display:grid;grid-template-columns:repeat(7,1fr);margin:22px 0;background:#f3eee7;border:1px solid #e8e2da}.journey span{min-height:74px;padding:15px 13px;display:flex;align-items:center;justify-content:center;text-align:center;font-size:13px;border-right:1px solid #e8e2da;position:relative}.journey span:not(:last-child):after{content:'›';position:absolute;right:-7px;z-index:1;color:#e62e3d;font-size:22px}.journey span:last-child{border:0;background:#fff1f0;font-weight:700}.depth-note{border-left:3px solid #e62e3d;padding:13px 16px;background:#fffdf9;line-height:1.7;color:#4c5564}.depth-note b{color:#e62e3d;margin-right:12px}.depth-themes{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid #e8e2da}.depth-themes article{padding:20px;border-right:1px solid #e8e2da;background:#fff}.depth-themes article:last-child{border:0}.depth-themes h4{font-size:16px;margin:0 0 8px}.depth-themes b{font-size:12px;color:#e62e3d}.depth-themes p{font-size:13px;line-height:1.65;color:#647084;margin:9px 0 0}.content-signals{display:grid;grid-template-columns:1.45fr 1fr;gap:16px;margin-top:16px}.content-signals article{padding:20px 22px;background:#f7f2e9}.content-signals article:last-child{background:#f1f3f5}.content-signals b,.execution-grid b{font-size:13px;color:#e62e3d}.content-signals ul{padding-left:18px;margin:9px 0 0}.content-signals li,.content-signals p{font-size:14px;line-height:1.65;margin:5px 0}.copy-steps{display:grid;grid-template-columns:repeat(5,1fr);padding:0;margin:0;list-style:none;border-top:1px solid #e8e2da;border-left:1px solid #e8e2da}.copy-steps li{padding:18px 15px;min-height:104px;background:#fff;border-right:1px solid #e8e2da;border-bottom:1px solid #e8e2da}.copy-steps b{display:block;font-size:12px;color:#e62e3d;margin-bottom:10px}.copy-steps span{font-size:14px;line-height:1.55}.execution-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:16px}.execution-grid article{padding:20px;background:#fff;border:1px solid #e8e2da}.execution-grid article:nth-child(2){background:#f7f2e9}.execution-grid article:nth-child(3){background:#101828;color:#fff}.execution-grid article:nth-child(3) b{color:#ff9ba5}.execution-grid p,.execution-grid ol{font-size:14px;line-height:1.65;margin:9px 0 0}.execution-grid ol{padding-left:20px}.cross-depth{padding:86px 0;border-top:1px solid #e8e2da}.cross-depth header{max-width:730px}.cross-depth header>span{font-size:12px;color:#e62e3d;font-weight:800;letter-spacing:.12em}.cross-depth header h2{margin:10px 0;font-size:43px}.cross-depth header p{line-height:1.75;color:#647084}.cross-flow{display:grid;grid-template-columns:repeat(4,1fr);background:#101828;color:#fff;margin:34px 0 54px}.cross-flow div{min-height:140px;padding:24px;border-right:1px solid #ffffff2c}.cross-flow div:last-child{border:0}.cross-flow b,.learn-grid b{display:block;color:#ff9ba5;font-size:13px}.cross-flow strong{display:block;font:700 23px Georgia,songti sc,serif;margin:13px 0 6px}.cross-flow span{font-size:13px;color:#d6dde8;line-height:1.5}.cross-depth>h3{font:700 25px Georgia,songti sc,serif;margin-bottom:18px}.weapons-table{overflow-x:auto;border:1px solid #e8e2da}.weapons-table table{width:100%;border-collapse:collapse;min-width:820px;background:#fff}.weapons-table th{text-align:left;background:#f3eee7;color:#4c5564;font-size:13px}.weapons-table th,.weapons-table td{padding:15px;border-bottom:1px solid #e8e2da;vertical-align:top;font-size:13px;line-height:1.55}.weapons-table tr:last-child td{border-bottom:0}.weapons-table td:first-child{font-weight:700;color:#e62e3d}.learn-grid{display:grid;grid-template-columns:repeat(5,1fr);margin-top:42px;border-top:1px solid #e8e2da;border-left:1px solid #e8e2da}.learn-grid div{padding:22px 17px;border-right:1px solid #e8e2da;border-bottom:1px solid #e8e2da}.learn-grid h3{font:700 18px Georgia,songti sc,serif;margin:10px 0}.learn-grid p{font-size:13px;line-height:1.65;color:#647084;margin:0}@media(max-width:900px){.journey{grid-template-columns:repeat(4,1fr)}.depth-themes{grid-template-columns:repeat(2,1fr)}.depth-themes article:nth-child(2){border-right:0}.depth-themes article:nth-child(-n+2){border-bottom:1px solid #e8e2da}.copy-steps{grid-template-columns:repeat(3,1fr)}.execution-grid{grid-template-columns:1fr 1fr}.execution-grid article:last-child{grid-column:span 2}.cross-flow,.learn-grid{grid-template-columns:1fr 1fr}.cross-flow div:nth-child(2),.learn-grid div:nth-child(2),.learn-grid div:nth-child(4){border-right:0}.cross-flow div:nth-child(-n+2){border-bottom:1px solid #ffffff2c}}@media(max-width:600px){.depth-block{padding:28px 0}.diagnosis-grid,.content-signals{grid-template-columns:1fr}.journey{grid-template-columns:1fr 1fr}.journey span{border-bottom:1px solid #e8e2da}.depth-themes,.copy-steps,.execution-grid,.cross-flow,.learn-grid{grid-template-columns:1fr}.depth-themes article,.depth-themes article:nth-child(2){border-right:0;border-bottom:1px solid #e8e2da}.depth-themes article:last-child{border-bottom:0}.copy-steps li{min-height:auto}.execution-grid article:last-child{grid-column:auto}.cross-flow div,.cross-flow div:nth-child(2),.learn-grid div,.learn-grid div:nth-child(2),.learn-grid div:nth-child(4){border-right:0;border-bottom:1px solid #e8e2da}.cross-flow div:last-child,.learn-grid div:last-child{border-bottom:0}.cross-depth header h2{font-size:34px}}.hero-research{width:min(100%,390px);justify-self:end;align-self:center}.research-collage{height:226px;background:#fffdf9;border:1px solid #d9d0c5;box-shadow:0 14px 30px rgba(50,33,15,.1);position:relative;overflow:hidden;padding:18px 18px 13px}.research-collage:before{content:"";position:absolute;width:150px;height:150px;border:1px solid #e62e3d33;border-radius:50%;right:-55px;top:-68px}.research-label{position:relative;z-index:2;display:flex;align-items:center;gap:7px;font-size:11px;font-weight:800;color:#101828;letter-spacing:.05em}.research-label i{width:15px;height:15px;background:#e62e3d;border-radius:4px;display:block;position:relative}.research-label i:after{content:"";position:absolute;inset:4px;border:1px solid #fff;border-radius:2px}.research-phone{position:absolute;width:183px;height:181px;left:38px;top:40px;background:#101828;padding:7px;border:4px solid #fff;border-radius:18px;box-shadow:0 9px 20px rgba(32,27,23,.22);transform:rotate(-4deg);z-index:1}.research-phone-top{height:20px;color:#fff;display:flex;align-items:center;justify-content:space-between;font-size:8px;padding:0 3px}.research-phone-top span{width:8px;height:8px;border-radius:50%;background:#e62e3d}.research-phone-top b{font-size:8px;font-weight:500}.research-covers{display:grid;grid-template-columns:1fr 1fr;gap:4px;height:145px}.research-covers img{width:100%;height:70px;object-fit:cover;display:block;background:#e8e2da}.research-logos{position:absolute;right:18px;bottom:37px;display:flex;align-items:center;z-index:2}.research-logos img{width:37px;height:37px;object-fit:cover;border-radius:50%;border:3px solid #fffdf9;background:#fff;margin-left:-7px;box-shadow:0 2px 7px rgba(32,27,23,.13)}.research-logos img:first-child{margin-left:0}.research-collage>p{position:absolute;right:17px;bottom:11px;margin:0;font-size:10px!important;color:#6d6259!important;letter-spacing:.02em}.hero-research .stats{margin-top:13px;align-self:auto}.hero-research .stat{padding:15px 16px;background:#fffdfa}.hero-research .stat:nth-child(1){background:#101828}.hero-research .stat:nth-child(1) b{color:#fff}.hero-research .stat b{font-size:28px}.hero-research .stat:last-child{grid-column:span 2;background:#fff1f0}.hero-research .stat:last-child b{display:inline;margin-right:8px}@media(max-width:900px){.hero-research{justify-self:start;width:min(100%,440px);display:grid;grid-template-columns:180px 1fr;gap:14px}.research-collage{height:100%}.hero-research .stats{margin:0}.research-phone{left:28px}.research-logos{right:12px}.research-collage>p{display:none}}@media(max-width:560px){.hero-research{display:block;width:100%}.research-collage{height:218px;margin-bottom:13px}.hero-research .stats{margin-top:0}.research-phone{left:38px}}.hero-research{width:min(100%,440px)}.research-collage{height:252px;border-radius:14px;border-color:#d9d0c5;box-shadow:0 12px 26px rgba(50,33,15,9%);padding:20px 20px 14px}.research-phone{width:165px;height:163px;left:42px;top:45px;padding:6px;border-radius:16px;box-shadow:0 7px 16px rgba(32,27,23,.16)}.research-phone-top{height:17px}.research-covers{height:132px;gap:5px;overflow:hidden}.research-covers img{height:64px;transform:scale(1.07)}.research-logos{right:22px;bottom:43px}.research-collage>p{right:20px;bottom:14px;font-size:11px!important}.hero-research .stats{margin-top:12px;gap:0;border:1px solid #d9d0c5;border-radius:14px;overflow:hidden;box-shadow:0 12px 26px rgba(50,33,15,9%)}.hero-research .stat{border:0;border-radius:0;border-right:1px solid #e8e0d6;border-bottom:1px solid #e8e0d6;padding:15px 17px}.hero-research .stat:nth-child(2n){border-right:0}.hero-research .stat:nth-child(4),.hero-research .stat:last-child{border-bottom:0}.hero-research .stat:last-child{border-right:0}.hero-research .stat:nth-child(1){background:#101828}.hero-research .stat:last-child{background:#fff1f0}@media(max-width:900px){.hero-research{width:min(100%,440px)}.research-collage{height:100%}.research-phone{left:30px;top:45px}.research-logos{right:15px}}@media(max-width:560px){.research-collage{height:234px}.research-phone{left:42px;top:43px}.hero-research .stats{margin-top:0}}