How These Creatives Were Screened (MCP Filter Criteria)
Since “Let’s Player” does not exist as a single predefined tag in the platform, we combined three independent MCP filter parameters into a strict criteria stack:
Picture Element: Real Person (resourceElement id=13)
Voiceover: Present (asr = 1)
Selling-Point Tag: “Gameplay Recording + Streamer Commentary” (creative type tag, exact match)
Sort: Impressions, descending
Window: Last 30 days
This three-layer funnel narrows the full pool of ~3.47M active game creatives down to 739 Let’s Player creatives (0.02%): real-person visual element (688K) → + voiceover (175K) → + streamer-commentary creative-type tag (739).
Note: The selling-point tag mainly covers newly launched creatives; long-running legacy creatives may be under-counted. A manual audit of this Top 10 confirmed a 100% match rate with the Let’s Player format (real person on camera + gameplay + narration).